CMA Shortlist 2016 Announced!

The Shortlist for the Construction Marketing Awards 2016 has been announced!

The judges deliberated for many hours to decide who would make the prestigious list of finalists below. Many fell by the wayside at this stage, not because their entries were poor, but because those who remain are truly excellent.

Being on the list of finalists is a badge of honour, and we hope those who have succeeded wear it with pride!

The winners will be revealed at the CMA Gala Dinner on December 1, in London. Book your tickets now!

  1. Strategic Planning & Management
  • Brisant (MRA Marketing): Ultion – the lock that sells doors
  • Crystal: (MRA Marketing) Empowering Builders’ Merchants to recover their lost builders’ windows market
  • Solidor (MRA Marketing) – Security sells: Expanding the market for premium composite doors

 

  1. Best Product Launch
  • Alumasc Water Management Solutions (MRA Marketing). Filcoten®: World’s 1st lightweight concrete channel drainage system
  • Conquip Engineering Group (CIB) – Universal Fork Attachment launch
  • Innoflx Clip – Redland
  • Residence Collection (MRA Marketing): Expanding the market for ‘windows the way they’re meant to be’ into the mainstream
  • Scruffs Gore-tex Footwear Range – Birchwood Price Tools

 

  1. Best use of Press & Public Relations
  • Alumasc Water Management Solutions (AWMS). Turning talk into action in water management debate (MRA Marketing)
  • Brisant (MRA Marketing): Ultion – the lock that sells doors
  • Covers’ Help for Hospices Charity Campaign (PMW Communications)
  • Heating Installer of the Year (Refresh PR)
  • MyGlazing.com (Refresh PR)
  • Solidor (MRA Marketing) – Security sells: Expanding the market for premium composite doors

 

  1. Best use of Website
  • Arbordeck – Decking the competition (Harris Associates)
  • Barbour Product Search – Integrated Channel Strategy
  • Brisant (MRA Marketing): Ultion – the lock that sells doors
  • NHBC TechZone
  • Prater   (CIB)

 

  1. Best Digital Campaign
  • Door-Stop (CIB)
  • Glass and Glazing Federation / MyGlazing.com
  • Kingspan: The Real Value of Space (Wyatt International)
  • RIW – Things are looking up campaign (CIB)

 

  1. Best Social Media Campaign
  • Composite Wood Company – Creating Sales Leads Through Social Media (Balls2 Marketing)
  • IKO PLC (MRA Marketing): #NoMorePotholes
  • Knauf Summer of Sport: Let the games begin! (Ridgemount PR)
  • Novus Propery Solutions – Build Your Career With Us! (Harris Associates)
  • Residence Collection (MRA Marketing): Expanding the market for ‘windows the way they’re meant to be’ into the mainstream

 

  1. Best use of Events & Live Marketing
  • Howarth Timber 175 Trade Day Bonanza (Harris Associates)
  • LABC Warranty – The Bricks
  • Mace’s Festival of Frontiers
  • Night of Heritage Light   – CIBSE/Society of Light and Lighting (Ridgemount PR)
  • Premier Guarantee Excellence Awards
  • Say SWISSPACER to your sealed unit supplier (MRA Marketing)

 

  1. Best use of Direct Marketing
  • Premier Guarantee – 8 Stages of Construction Email Campaign
  • Fit the best. Fit SWISSPACER (MRA Marketing)
  • LABC Warranty – We’d love to be the fish to your chips

 

  1. Best use of Advertising
  • Battersea Power Station – The Golden Age of Battersea (Brave)
  • Deceuninck – The Deceuninck Experience (MRA Marketing)
  • Reynaers – Testimonials campaign
  • Schlüter Systems – Schlüter and Ü (Indigo River)

 

  1. Best Branding & Positioning
  • Edgetech – Don’t Just Fit It, TruFit It
  • Marshalls – Paving Campaign
  • MyGlazing.com
  • Plumstock – What you need, when you need it (Realia)
  • Tarmac – Bags of Trust

 

  1. Best Professional Services Marketing Campaign
  • AECOM – See Further
  • Arcadis – Breaking records and winning over clients on a tight budget
  • Henry Riley LLP – Celebrating 125 Years

 

  1. Best Contractor Marketing Campaign
  • Mace’s 25th Anniversary
  • Prater (CIB)
  • The Carey Group              (CIB)

 

  1. Best use of Research and Insight
  • Birchwood Price Tools – Scruffs Workwear & Safety Footwear
  • Marshalls – Future Spaces Insight Project (gyro Manchester)
  • Tarmac – 12.5 kg Mastercrete Mixer Pack
  1. Best use of Content Marketing
  • AECOM – See Further
  • British Gypsum – How British Gypsum gave plaster a new lease of life
  • Glass and Glazing Federation
  • Kingspan: The Real Value of Space           (Wyatt International)
  • Prater (CIB)

 

  1. Best Low Budget (<£25k) Campaign
  • Door-Stop (CIB)
  • Gibbs & Dandy – Connected Build Services
  • IKO PLC (MRA Marketing): #NoMorePotholes
  • LABC Warranty – We’d love to be the fish to your chips
  • Redland – Cambrian Slate

 

  1. Best Mid-Range Budget (£25k-£50k) Campaign
  • Consumer Protection Association – Together Stronger – Consumer Protection Association (Purplex Marketing)
  • Heating Installer of the Year Awards       (Refresh PR)
  • Kingspan: The Real Value of Space           (Wyatt International)
  • MyGlazing.com (Refresh PR)
  • Sherwin Williams – Steel Structures: No Compromise      (Freshfield)

 

  1. Best Big Budget (£50k+) Campaign
  • Brisant (MRA Marketing): Ultion – the lock that sells doors
  • Celotex – Flat is back
  • Henry Riley LLP – Celebrating 125 years
  • Marshalls – Paving Campaign (gyro Manchester)
  • Schueco Brand/Product Innovation Integrated Campaign             (Acummen Mareting Communications)
  • Tarmac Cement – Bags of Trust

 

  1. PR Agency of the Year
  • CIB
  • Holistic
  • Refresh PR
  • Ridgemount PR
  • Tangerine

 

  1. Agency of the Year
  • CFA Marketing
  • gyro Manchester
  • MRA Marketing: Our Promise
  • Purplex Marketing
  • Ridgemount PR

 

  1. Emerging talent – Young Marketer of the Year
  • Dan Steed – Celotex
  • Emily Farquharson-Smith             – AECOM
  • Luisa Lagerwall – Overbury and Morgan Lovell PR

 

  1. Marketing Team of the Year
  • Arcadis – Outstanding collaboration and delivery in a brave new world
  • Kier Group central marketing team
  • LABC Warranty
  • Overbury and Morgan Lovell

 

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