The high point of the construction marketing calendar has been reached – the winners of the Construction Marketing Awards 2015 have been announced!
Some of the new categories were particularly well subscribed, with Best Use of Content Marketing, and PR Agency of the year particularly competitive.
Chair of Judges, Ian Exall, said: “This fifteenth year , my last as Chair, was a great way to sign off. More entries, from more companies, of a higher quality than ever before – and our biggest presentation ceremony!
“The significant uplift in quality of entries made me happy. It’s great to see the construction marketing community continuing to raise the bar, and deliver real bottom-line improvement for their employers.”
In a year that no one company or agency dominated, there were a couple of double winners – British Gypsum picked up Best use of Content Marketing and Best use of Research & Insight, along with a High Commendation in Best use of a Website.
Certsure won Best Branding & Positioning and Best use of Advertising for their first joint campaign following their formation by merger. Certsure’s Sarah King also won the Young Marketer of the Year title.
Deceuninck won the coveted Strategic Planning & Management Award, presented by CIM Chief Executive Chris Daly, while Marketing Team of the Year went to Polypipe.
In the agency categories, Ridgemount carried of Agency of the Year for the first time, while Tangerine took the PR Agency of the Year title.
Mike Lomax, incoming chair of CIMCIG said: “What was noticeable was that no one company, or one agency dominated the shortlist or the list of winners this year. There’s probably two reasons – first competition is hotting up, there have simply been more entries from more companies.
“However, what is also noticeable is that the bar is being raised. The quality of all entries has improved. This is very pleasing as it shows that the awards are succeeding in their key goal, which is to encourage more investment in marketing, and higher quality work, by showing that great marketing brings great commercial success.”
Andy Cassie, of CIB, who will shortly retire after 40 years in the industry, was given just the third Speical Award in CMA history. His contribution to the advancement of marketing in the constrction sector was recognised by the judging panel which contained a number of his competitors, showing the widespread respect for his work.
Ian Exall said: “Andy has been vocal about the way construction marketing has worked and evolved over the years. He has also supported us and the things we do way above and beyond what I would consider normal. So we are rewarding that special kind of madness with this special award”.