The latest incarnation of the Construction Marketing Awards Agency League has been published, with CIB shooting to the top in the year that founder Andy Cassie collected a CIMCIG Special award for his commitment to raising the bar in construction marketing.
Also moving up the league to second were CFA, while completing the podium of three letter acronyms is MRA Marketing, top of the pile last year.
The year’s fastest climbers were Wyatt, jumping from 53rd to 8th with two category wins from four shortlist mentions, while Construction Marketing Experts, RBH, Aria PR, 3seven9, and Iceni also broke in to the top 20, while agency of the Year Ridgemount climbed to 5th.
The top 20 for 2015
4 McCann manchester
8 Wyatt International
10 Harris Associates
13 Aria PR
14 Refresh PR
15 Construction Marketing Experts
17 Think Tank
The league is compiled by taking the last four years of results from the Construction Marketing Awards, and awarding five points for a win, three for a high commendation, and one for a spot on a shortlist.
While it is a numerical evaluation of performance in the Awards, and as such provides a gauge of capability and quality, it should not be taken on its own as a recommendation. While some use it as a tool to populate a pitch list, clients should do their homework carefully before appointing an agency!