The CMA judging panel has met and discussed this year’s crop of entries, and picked the list of finalists from which the winners will be chosen. A full list is below. Where applicable, the agency responsible is listed in brackets.
The winners were announced at an online presentation on November 26, 2020, which you can now watch on-demand.
Click on the entry to see a poster explaining what was good about it. If you’re a finalist this is a great way to check out your opposition, and you can start getting your picks together for the CMA20 sweepstake – details will be sent with with your event login details!
Strategic Planning & Management
- BMBI (MRA Marketing)
- Deceuninck (MRA Marketing)
- Freefoam (MRA Marketing & Mind Made)
- Garnalex (MRA Marketing)
- Komfort Partitioning (Built for Marketing) – Winner
- Smartlouvre Technology (Built for Marketing)
Best Product Launch
- Tobermore – Winner
- Garnalex (MRA Marketing)
- Hydrorock (Built for Marketing)
- Komfort Partitioning (Built for Marketing)
- NBS
- Crown Paints (Harris Creative)
- Tommy Trinder (MRA Marketing)
Best use of Press & Public Relations
- Buro Happold (Camargue) – Highly Commended
- GroupBC (Fabrick) – Winner
- JP McGuire Developments (Unhooked Communications)
- RGB Building Supplies (PMW Communications)
- Eurocell (Refresh)
- SureCav (The Think Tank)
- Chartered Institution of Building Services Engineers (Ridgemount PR)
Best use of Website
Best Digital Campaign
- Ambar Kelly (Fabrick)
- Business Sprinkler Alliance (Fabrick)
- Häfele UK
- Milwaukee (Ridgemount PR) – Winner
- Redrow
Best International Campaign
- Foster + Partners
- SAS International (with Built for Marketing and Ridgemount PR) – Winner
- Neolith (The Think Tank)
Best Social Media Campaign
Best Thought Leadership Campaign
Best use of Events & Live Marketing
Best use of Direct Marketing
Best use of Advertising
Best Branding & Positioning
Best Distributor Marketing Campaign
- Arbor Forest Products (Harris Creative)
- CCF (OneAgency)
- RGB Building Supplies (PMW Communications)
- Bradfords Building Supplies (Good Eggs) – Winner
Best Professional Services Marketing Campaign
- Whitecode Design Associates (Fabrick)
- Buro Happold (Camargue) – Highly Commended
- Chartered Institution of Building Services Engineers (Ridgemount PR) – Winner
Best Stakeholder/Internal Communications
Best Built Environment Member Organisation Marketing Campaign
- BEAMA (Refresh) – Winner
- BMBI (MRA Marketing)
- Institution of Structural Engineers (The Think Tank)
- Chartered Institution of Building Services Engineers (Ridgemount PR)
Best Contractor Marketing Campaign
Best use of Research and Insight
Best use of Content Marketing
- A. Proctor Group – Winner
- Harrogate Steel (Engage Comms)
- Freefoam (MRA Marketing & Mind Made)
- MSA (Clear B2B Marketing & PR)
- Stay at Home Club (Ridgemount PR)
Best Application of Marketing Technology
Best Low Budget Campaign (<£25k)
- Ambar Kelly (Fabrick)
- Business Sprinkler Alliance (Fabrick)
- SAS International (Built for Marketing and Ridgemount PR)
- JP McGuire Developments (Unhooked Communications)
- Milwaukee (Ridgemount PR) – Winner
- Neolith (The Think Tank)
- The Institution of Structural Engineers (The Think Tank)
- UK Connect (The Think Tank)
Best Mid-Range Budget (£25k-£50k) Campaign
- Freefoam (MRA Marketing and Mind Made)
- Heating Installer Awards (Refresh PR)
- James Latham (Liz Male Consulting) – Winner
- Tommy Trinder (MRA Marketing)
Best Big Budget (£50k+) Campaign
PR Agency of the Year
Small Agency of the Year
Agency of the Year
Marketing Team of the Year
Emerging talent – Young Marketer of the Year
- Kirstie Osborne, Ridgemount PR – Highly Commended
- Sandra Stepniak, BES – Highly Commended
- Amelia Spence, Fabrick – Winner
Not on the shortlist and wondering why? First, don’t despair, you’re not alone. It’s hard to get on this list of finalists. Second, think of the future. Contact us for feedback on your entry and we’ll help you do better next year!