Using Data To Guide Your Winning Construction Marketing Strategy

By March 19, 2021Uncategorized

Make better business decisions fuelled by the RIGHT data.

Join our expert panel to discover how the right data can guide your sales and marketing strategies to increase revenue and get you ahead of the competition.

Identifying, collecting and analysing the right data to inform and guide your decision making can be difficult.

Fragmented systems, inconsistent record keeping and selecting the wrong types of information can hamper your efforts, or point you in the wrong direction, not to mention the inability to identify that elusive ROI figure.

Join the panel to gain an insight into what sort of data to use, how to use it, and how to organise the collection and storage of data using latest technology.

Among other things, you’ll learn how Sound Zero used data to form a winning marketing strategy and then pivot during the first lockdown when COVID-19 undermined their plans.

With experts from HubSpot, Barbour ABI and Insynth, this webinar will discuss how to build a joined up approach to data guided decision making to help you develop a winning sales and marketing strategy.

Date: April 29, 2021

Time: 11am – 12 midday


  • Gavin Brightman, Director, Sound Zero
  • Kate Perrin, Marketing Director, Barbour ABI
  • Leigh Simpson, CEO, Insynth Marketing
  • Dan Tyre, Director, HubSpot


Hosted jointly with: