2011 shortlisted entries
The shortlist has been published for this year's hotly contested Construction Marketing Awards.
That this is a year of record entries, over 30 companies and around 20 agencies feature on the list, is an indication of the rude health of innovation, creativity and excellence in construction marketing.
The Chair of judges Ian Exall said: “I’m really pleased with another year of record entries. It shows marketers creativity and enterprise is not dulled by the awful economy. I’m also really pleased by the growing strategic influence CIMCIG members are obviously having on their companies activities. The quality of the entries was the highest I’ve ever seen, in particular in the ‘Strategy’ category – where companies taking marketing seriously at board level are clearly outperforming those who do not.”
Judges were delighted with the innovation on show. Some categories, particularly the digital ones, were very hotly contested, and choosing between some truly excellent entries was really very difficult.
To book for the Awards Dinner visit http://www.cmawards.co.uk/evening.php.| 1. Best use of Strategic Marketing |
| Barrett Steel (Netconstruct) |
| Build Center (Tangent) |
| Fermacell |
| Kingspan Benchmark (IAS B2B) |
| Lafarge Fact (McCann Manchester) |
| 2. Internal communications |
| Apollo |
| Imtech |
| 3. Best Use of Advertising |
| Acheson & Glover (MRA Marketing) |
| Caterpillar (Young & Rubicam) |
| Forbo (CIB) |
| Redrow |
| 4. Best Use of PR |
| BSS (Willoughby Public Relations) |
| Glidden (Tangerine) |
| Swisspacer (MRA) |
| Eurovia (Wildwood) |
| 5. Best use of Direct Marketing |
| BLP (TC Communications) |
| Build Center (Tangent) |
| Lafarge Mastercrete (McCann Manchester) |
| Trelleborg (IASB2B) |
| 6. Best use of Technical Information |
| Fermacell |
| Guide to Fenders (IASB2B) |
| Optima (Cyber Duck) |
| 7. Best use of Events & Exhibitions |
| Kingspan (IASB2B) |
| NICEIC |
| Surestop |
| Knauf (TGV) |
| 8. Best use of Website |
| Barrett Steel (NetConstruct) |
| Doorstop (MRA) |
| Lafarge Mastercrete (McCann Manchester) |
| Megaman (Neonlite) |
| Minster (CIB) |
| Sotech (Harris) |
| Woodhouse (Mark Making) |
| 9. Best use of Digital Communications/Media |
| IES |
| Trelleborg (IASB2B) |
| Tubosider (Considered Creative) |
| 10. Best Product launch |
| Alumet |
| ESG Polyvision |
| Kingspan (IASB2B) |
| Lafarge Cemergi (McCann Manchester) |
| Sitexorbis |
| Tata |
| 11. Best campaign under £25,000 |
| Groundforce (TLC) |
| Sitexorbis |
| Trelleborg (IAS) |
| 12. Best Campaign over £25,000 |
| Alumet |
| BLP (TC Communications) |
| Catnic (CIB) |
| Glidden Trade (Tangerine) |
| Goodman (Campaign Works) |
| Lafarge Big Boys (McCann) |
| Lafarge FACT (McCann Manchester) |
| Polypipe (SLG) |
| 13. Best In house marketing team |
| Alumet |
| Lafarge |
| 14. Agency of the year |
| CFA |
| Harris Associates |
| IASB2B |
| Tangerine |
| SLG |
| 15. Marketer of the year/Young Marketer of the year |
| Anil Govind, Groundforce |
| Daniel Jenkins-Ferguson, NICEIC |
| Carina Watson, Built for Marketing |
