News

The winners of the 2022 Construction Marketing Awards were announced on December 1st at a glittering ceremony in London. The finalists gathered at what was the biggest presentation dinner in the 22 year history of the Awards to celebrate their achievements, see some old friends and make new ones at what everyone knows is the best party in UK construction.

ROCKWOOL UK (right) took the Marketing Team of the Year prize. Judges said they were a highly capable marketing team who look like they are leading the industry in terms of their in-house mar-tech capability. Their great innovation, and great inclusive
personal development had led to great results.

WAA Chosen took home Agency of the Year for the first time, their remarkable performance over the last year caught the eye of the judges, as did their drive to achieve on behalf of their clients, and their talent development programme – partly demonstrated by Jen Mitchell from the agency snapping up the Emerging Agency Star award.

James Latham (pictured left), aided by The Think Tank, Ginger Digital, and Cyon Agency took home the most trophies, with their digital showroom campaign winning Best Big Budget Campaign and Best Distributor Marketing Campaign, and picking up a Highly Commended in Best use of a Website.

The winners of that category, Heatic, working with Ridgemount, also picked up two awards. In addition to the website category they won Best use of Direct Marketing for their forensically targetted lead generation and fulfillment campaign.

Pexhurst, working with Fabrick, won two as well, they picked up Best Contractor Marketing Campaign and Best Low Budget Campaign. Fabrick also helped Jenner win Best use of Press and Public Relations, while picking up the Best Digital Campaign gong for their elegant ‘Fabrick Talks’ campaign.

Mace went home with two trophies, picking up a Highly Commended in Best Stakeholder/Internal Campaign, and winning Best Professional Services Marketing Campaign. In a battle of construction consultancy giants BDP were Highly Commended in the latter.

Refresh (right, with FEIN) visited the stage twice, their work with FEIN winning Best Mid-Range Budget Campaign, and that with Etex, a docuseries following the construction of a major new plant, picking up Best use of Content Marketing.

Doing something very hard – winning at their first attempt – were Castle Green Homes for their excellent campaign in Best use of Marketing Technology, The Armstrong Partnership’s (below, left) work for Knauf Ceiling Solutions in Best International Campaign, and CB Heat Pumps working with Let’s Run Social in Best use of Social Media. In a year characterised by new faces among the winners, On The Tools picked up their first CMA in Best use of Thought Leadership for their inspirational “Women on the Tools white paper”, while Siderise’s work with Smith Goodfellow in the prestigious Strategic Planning & Management category was that combination’s first win.

Another first time entrant, Valspar Trade (below right), picked up Best use of Events & Live Marketing, albeit with the support of serial winners CIB, for their excellent campaign touring colleges talking to the next generation.

PR Agency of the Year went to Unhooked Communications, with Small Agency of the Year going to Built for Marketing, in recognition of their daring bid to become a multi-national.

Bradfords Building Supplies, working with the Good Eggs, won Best use of Advertising for an incredible third year in a row, while CCF, with One Agency, became a two-time winner of the Best Stakeholder/Internal Campaign award, having last won it in 2020.

Rachel Goodacre of Jacobs scooped Young Marketer of the Year, with Giulia Papi of innDex Highly Commended in that category.

See the full list of winners and their entries in our Awards Gallery, or see all the photos from the 2022 presentation!

… at the other #CMA22 that is. Luke Combs (pictured right) was named winner of “Entertainer of the Year” at the Country Music Awards. Lainey picked up New Artist, and Female Artist of the Year. Well done both, and indeed all the other winners. The awards were presented on November 10th, so now the next major awards event to use the hashtag is, in fact, the biggest of the year, (ahem) the Construction Marketing Awards.

Other awards events to share the iconic #CMA22 tag are the Central Music Awards (Africa), and, new for this year we think, the Celestial Music Awards.

But don’t let that deter you, enjoy the melange of choirs, world music, and of course marketing excellence that #CMA22 brings you. Join in! Are you coming to the dinner? Are you excited about your chances of winning? Get tweeting, and posting on LinkedIn, and let us know!

#CMA22 – December 1st, 2022. The most important CMA.

Our host for 2022 is Paul McCaffrey. Paul is an award-winning comedian (Latitude New Act of the Year, London Paper New Act of the Year) and headlines at the biggest comedy clubs in the country. He has performed four critically acclaimed Edinburgh shows as well as major music festivals, is an accomplished radio presenter and guest, and has toured with Sean Lock and Kevin Bridges, as well as two solo tours of his own.

In 2019 Paul made his debut on the flagship BBC stand-up show Live At The Apollo. He has also starred in BBC Three’s Impractical Jokers and Russell Howard’s Good News, Comedy Central’s Stand Up Central, Channel 4’s 50 Funniest and CBBC’s The Dog Ate My Homework.

An accomplished radio presenter and guest, Paul has recently been heard on: talkSPORT, Absolute’s The Alternative Vote and Rock n Roll Football with Rob Beckett and Russell Kane’s Whistle-Stop Tour on BBC Radio Two. He also presents The Paul McCaffery Show every Saturday morning on Jack FM.

Book now for the Gala Dinner!

What a company does is important, but how a company does it is even more important in 2022. Many companies have strong values and ethics, and storytelling around the human impact of this – the effect of these values on staff and the wider supply chain – is increasingly being seen across the sector. After all, it’s what makes your company unique!

People want to feel like they’re engaging with a person, not just a faceless business. Personality sells and humanising your business can have an impact on your entire customer experience, as well as how your brand is perceived by key stakeholders. From building your employer brand and instilling a positive culture that makes your team feel empowered to increasing engagement with relevant stakeholders, showcasing the people behind the business has several benefits and could set you apart from competitors. After all, it can ultimately drive revenue, and in turn profits, making activity tangible across the business.

Moreover, bringing a brand to life, championing the values and culture of an organisation – as well as what it does – is a brief PR agencies relish!

In this webinar, Laura Mashiter, MD, of award-winning PR and communications agency, Refresh, and Lucy Moore, Associate Director at Refresh, share insight on the way they’ve approached this exact challenge with some of their clients. They will be joined by head of marcomms (UK) at Etex Building Performance, Melanie Davies, who will discuss the ways in which Etex has started to employ this strategy in its business.

A CRASH Christmas card is not just for Christmas… Your Christmas donation will help people who are homeless and those who need hospice care by constructing the buildings they need. When your company donates to CRASH you are leaving a legacy with impact, starting at Christmas, and felt by many people for years to come. In return for your donation, you will receive a company Christmas e-card to send to clients and colleagues.

Discover more and pledge your support today…

CRASH is the official charity partner of the Construction Marketing Awards.

We are allowing extra time for you to complete your entries for the Construction Marketing Awards.

You will have until 5pm, Wednesday 28th September to complete any entry which has been started on our online entry system by the original closing deadline of 11.59pm September 23rd.

So as long as you have created your entry, named it, chosen the category, and completed the basic information, you will have an extra five days to put the finishing touches to it and press submit.

Get moving now, and you could still be receiving one of our prestigious trophies on December 1st!

Six good reasons for entering the Construction Marketing Awards

1. Raising the profile of marketing as an important business function

By entering the Construction Marketing Awards you are demonstrating the value marketing generates. It is a chance to showcase the best work from your department to your wider business. It will boost the morale of your team and show the company how their efforts contribute to the business.

2. Demonstrate how marketing has helped drive business

Compiling and submitting an entry is your chance to demonstrate the competence of your team and show how their work helps drive new business. When entering you will need to pull together important measurements and ROI, all of which you can share internally to cement the importance of marketing in the broader business strategy and ultimately to show the difference you make to the bottom line.

3. Boost the morale of your team and show they are valued

Entering the CMAs offers the chance to say thank you to your team, to acknowledge their hard work and achievements. It is also a chance to take the team out and celebrate. And, with the Gala Dinner being close to end of the year you can make it your team Christmas party!

4. Benchmark your marketing efforts

You can use the Construction Marketing Awards to demonstrate how your marketing efforts measure up against others. Every year the number of entries to the Construction Marketing Awards grows, so even being shortlisted is a sign of success. To be a winner or gain a highly commended is a real mark of how you stand head and shoulders above the rest. Just think of the PR mileage winning an award gives!

5. Gain industry recognition

Winning an award can raise your marketing teams’ efforts beyond the parameters of your own company. It means you can showcase your marketing campaigns, gaining recognition and admiration from the wider construction community, and other leading marketers. If you do well, you might feature on our Client League – a marketing roll of honour for the industry, or in our Agency League, which many clients use when creating agency tender and short lists.

6. Celebrate the construction industry

And finally, by entering your campaign it shows your support for construction. It demonstrates the good marketing efforts that are taking place to improve the image of construction, and how the industry can deliver marketing on a par with other sectors, providing sophisticated marketing solutions that are tailored to a complex marketplace.

Don’t miss your opportunity to enter!

The Construction Marketing Awards showcase the construction industry’s effectiveness in marketing, raising the profile of marketing professionals and their achievements. Just think of what you could gain by entering.

Start your online entry now https://construction.awardsplatform.com/

Further reading

https://cmawards.co.uk/how-to-enter/writing-your-winning-entry/