CMA 2017 Shortlist Announced!

The judges have deliberated long and hard, and the shortlists for the 21 categories of the Construction Marketing Awards 2017 decided. Did your entry make it to the select group of finalists? Do you know any of those in the running for the sector’s most prestigious awards?

Strategic Planning & Management
CFA
Guthrie Douglas Group (Built for Marketing)
Reynaers

Best Product Launch
Alpha Heating Innovation (CIB)
Leica Geosystems (The Think Tank)
Residence Collection (MRA Marketing)
The Builders Merchant Building Index (a BMF brand) (MRA Marketing)

Best use of Press & Public Relations
Cartwright Communications
Imperial Bricks (MRA Marketing)
Clear Architects (Luminescence)
MyGlazing.com (Refresh PR)
The Builders Merchant Building Index (a BMF brand) (MRA Marketing)

Best use of Website
Brisant-Secure (MRA Marketing)
Gibbs & Dandy (Nzime)
Roofglaze (Harris)
LABC Warranty
VELUX (Story)

Best Digital Campaign
Brisant-Secure (MRA Marketing)
Ideal Boilers
IG Masonry Support
Wienerberger (ilk Agency)

Best Social Media Campaign
Buttonfix (CIB)
Eurocell (Facta)
IKO PLC (MRA Marketing)
JCB
Solidor Group (MRA Marketing)

Best use of Events & Live Marketing
LABC Warranty
Premier Guarantee
Reynaers Ltd
VELUX (Agency Spring)

Best use of Direct Marketing
Brisant-Secure (MRA Marketing)
Gibbs & Dandy (DBM)
Premier Guarantee – PRS Investor Brand Awareness
Premier Guarantee – National Housebuilder Campaign

Best use of Advertising
Keystone Lintels
Knauf (ifour, Ridgemount and threepipe)
Potton
Reynaers

Best Branding & Positioning
Armitage Shanks
Atkins (gyro)
Jacksons Fencing (The Think Tank)
Knauf UK (ifour, threepipe, Ridgemount PR)
Marley Eternit
Reynaers

Best Professional Services Marketing Campaign
AECOM
Atkins (gyro)
Clear Architects (Luminescence)

Best Contractor Marketing Campaign
Kier Group
Novus Property Solutions (Harris)

Best use of Research and Insight
Howarth Timber (Harris)
Reynaers (Mobas)
The Builders Merchant Building Index (a BMF brand) (MRA Marketing)
Wienerberger (ilk Agency)

Best use of Content Marketing
Marshalls (gyro)
Reynaers (Mobas)
Potton

Best Low Budget (<£25k) Campaign
Fire Door Safety Week 2016 (Liz Male Consulting)
Human Recognition Systems
Novus Property Solutions (Harris)
Premier Guarantee
Wienerberger (ilk Agency)

Best Mid-Range Budget (£25k-£50k) Campaign
EH Smith Builders Merchants
H+H UK Ltd (Ridgemount PR)
Elite Systems (Harris)
Imperial Bricks (MRA Marketing)
Reynaers

Best Big Budget (£50k+) Campaign
Brett Landscaping (Ridgemount PR)
Ideal Boilers
Jacksons Fencing (The Think Tank)
Jewson
Leica Geosystems (The Think Tank)
Polypipe (SLG)

PR Agency of the Year
CIB
MRA Marketing
Refresh PR
Ridgemount PR
Tangerine

Agency of the Year
BDB
CFA
gyro
MRA Marketing

Marketing Team of the Year
Keylite Roof Windows
Kingspan Timber Solutions & Potton

Emerging talent – Young Marketer of the Year
Emily Maguire – Kingspan Insulated Panels
Lauren Miller – Kingspan Insulation
Elizabeth Sainsbury – British Gypsum

Note – name in brackets, where present,  is the agency responsible.

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View our FAQs page

Looking for help with your Construction Marketing Awards entry? We have just added a FAQ page to our website. Check here for answers to your entry questions, or for questions about attending the awards dinner.

View our FAQ page here

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Ecobuild 2018: The New Approach

Following its acquisition of ecobuild, new owner, Futurebuild Events Ltd, is making big changes to the 2018 event, to ensure a fresh and relevant format that’s nothing like an ordinary trade show.

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New sponsors for CMA 2017

The Construction Marketing Awards, entering their 17th year, continue to grow. This year we have added new sponsors to our loyal and returning ones.

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Why you should enter the Construction Marketing Awards

The 2017 Construction Marketing Awards are open for entry, with the closing date being Friday 22nd September. With this is mind I wanted to share some reasons why you should enter. So here are half a dozen reasons why entering the awards are a good idea. Continue reading

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Why Industry Recognition should be Everyone’s Motivator

When making our journey down to London for the annual Construction Marketing Awards in which we were shortlisted for five categories, it didn’t seem the right time to start considering the chance we might actually walk away with an award.
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CMA 2016 Winners Announced!

_i8a0517The winners of the 2016 Construction Marketing Awards have been announced!

At a glittering gala dinner in London, the winners of the 21 categories of the Construction Marketing Awards were presented with their prestigious trophies.

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CMA Shortlist 2016 Announced!

The Shortlist for the Construction Marketing Awards 2016 has been announced!

The judges deliberated for many hours to decide who would make the prestigious list of finalists below. Many fell by the wayside at this stage, not because their entries were poor, but because those who remain are truly excellent.

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The Cost of Omitting your Costs

Ross Sturley, one of the organisers of the Construction Marketing Awards, discusses one of the most common reasons for entries failing to win.

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2015 CMA Agency League Published

The latest incarnation of the Construction Marketing Awards Agency League has been published, with CIB shooting to the top in the year that founder Andy Cassie collected a CIMCIG Special award for his commitment to raising the bar in construction marketing.

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Best Big Budget Campaign – CCF

_I8A8794Making sure that CCF’s customers are always aware of its top quality products and staff expertise is a number one priority for the marketing team. So, when we were tasked with supporting a significant investment in our insulation offering, it was clear that a promotional campaign was needed; to change perceptions and rightfully align CCF with exceptional insulation solutions, product choice, and availability.

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Best Mid-Range Budget Campaign – Gibbs & Dandy

_I8A8790Customer Lifecycle Campaign

At Gibbs & Dandy we pride ourselves on our customer-focussed strategy, which looks to ensure we are the most trusted builders’ merchant around. To help us achieve this goal, we wanted to make sure that our customers were happy with what we were doing and offering them. We wanted to talk to all our customers and this campaign focused on targeting those who had stopped trading with us – our lapsed and dormant accounts. We contacted these customers, asking them to provide feedback on why they were no longer buying from us and, in some cases, offering them incentives to restart trading – some hadn’t traded with us for over 2 years.

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Best Use of Website – Hamworthy Heating

_I8A8720At the 2015 Construction Marketing Awards, Hamworthy Heating were crowned the winners of the Best use of Website. I attended the ceremony with my colleague, Sam Boshier, Senior Marketing Executive. And those also present may well have seen our faces showing sheer joy mixed with shock.

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2015 Winners Announced!

_I8A8807The high point of the construction marketing calendar has been reached – the winners of the Construction Marketing Awards 2015 have been announced!

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Winners Announced for CMA 15!

Last night saw the hosting of the  2015 Construction Marketing Awards, at which the winners were announced. Detailed below is the shortlist together the winners and highly commended. Congratulations to all. It was a great evening, showcasing the best in construction marketing.

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Best Campaign Under £25k – Catnic

How Catnic delivered by ‘Sticking with Orange’

Recognising the need for quality drywall joint tape in the market wasn’t difficult, as a premium brand we are continuously looking to successfully applying our insight to expand our existing portfolio. However it’s always a challenge to diversify your product range in a highly competitive market, especially when you’re the household name for Lintels. Continue reading

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Agency of the Year – SLG Marketing

Here at SLG in Manchester, 2014 saw our hard work pay off with gratifying results. Having gained 10 new clients – and retained all of our existing accounts – the last year has again proved the value of our long history of building successful working relationships with companies throughout the construction industry. Being crowned ‘Agency of the Year’ at the 2014 CMA Awards was a very welcome cherry on the top of a carefully baked cake, and we were absolutely delighted to receive the award in recognition of our efforts. Continue reading

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Best Use of Advertising – NHBC

People Power Campaign

As the UK’s leading independent standard-setting body, warranty and insurance provider for new homes, NHBC works with the house-building industry to raise the standards of new homes and to provide consumer protection for homebuyers. Continue reading

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Best Mobile Campaign – NHBC

Foundation Depth Calculator App

As the UK’s leading independent standard-setting body, warranty and insurance provider for new homes, NHBC works with the house-building industry to raise the standards of new homes and to provide consumer protection for homebuyers. Continue reading

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Best Construction Blog – Constructing Equality

At this week’s Construction Marketing Awards for 2014, Constructing Equality Ltd. scooped the award for Best Construction Blog. Continue reading

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