Marshalls to buy Marley

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Marshalls is to buy Marley in  £536m deal outlined to the Stock Exchange.

Marley’s existing management team will continue in post as the company operates as a division of the Marshalls group.

Martyn Coffey, Chief Executive of Marshalls, said:  “The acquisition of Marley represents a significant step towards achieving our strategic goal to become the UK’s leading manufacturer of products for the built environment.

“Marley is a highly profitable business with established market positions across UK RMI and new build housing.

“Much like Marshalls, its position is underpinned by a track record of product quality and customer service, and we believe Marley will represent a strong cultural fit with our own business.

“We would like to welcome Marley’s management team and colleagues to the Marshalls family and look forward to working with them in the coming years.”

David Speakman, Chief Executive of Marley, added: “Marley is a robust business with a strong future ahead of it.

“As part of the Marshalls family, I believe we will be extremely well-positioned to continue our growth strategy to the benefit of our colleagues, customers and partners.”

Sponsors and Supporter news

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As we get ready to begin the CMA22 programme, we are delighted to announce that Barbour ABI will once again be our Overall Sponsor for 2022.

At the same time, we’re very pleased to say that Refresh – number six in this year’s CMA Agency League – have joined us as a Premier Supporter. Welcome!

Key dates for 2022

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Here are the key dates in the CMA calendar for 2022 so you can get yourself ready to submit, then celebrate!

  • Entries open – Monday April 11
  • Entries close – Friday September 23
  • Shortlist announced – Monday October 10
  • Judging interviews – October 18 – 20
  • Gala Dinner Presentation – Thursday December 1

Work submitted should have been under way between June 1 2021 and August 31 2022, except for the Best Branding & Positioning category, for which the entry period is June 1 2020 and August 31 2022.

If you want to receive reminders about these dates, please sign up for our newsletter!

Bluebeam wins Best International Campaign for ‘Meet the Smartcutters’

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How do you successfully get through to your target audience? You put them in the picture. That’s exactly what Bluebeam did with ‘Meet the Smartcutters’, an animated social campaign created with UK creative partners Reed Words and SomeOne that showcased Bluebeam users from around the world. The campaign celebrated the diversity of the Bluebeam community and put the “fun” in functional.

Bluebeam had two main campaign objectives: awareness and education.

First, they wanted to build awareness of their flagship software product, Revu®, with new AEC and SMB users who hadn’t yet switched to digital. They’d found the latter particularly hard to convince, as they tend to have set ways of working. Bluebeam measured brand awareness in terms of followers gained and increased engagement across Bluebeam social media channels, increased sign-ups for events, and free trial downloads. Read More

2021 Client League released

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This is the third edition of our Client League, and the first to see a change at the top. The League is intended to give you an indication of those companies in the sector who take marketing very seriously. The league seeks to rank construction companies for the consistency of their marketing performance.

It allocates points for performance across a four year rolling window, meaning those at the top will have been producing work deemed excellent by the CMA judges for a period of years.

Bradfords Building Supplies second consecutive year of three wins has propelled them above former leader Jewson. Certsure drop one to third. There are a clutch of new entrants, with Prysmian, Rockwool, Zentia, SAS International, ADEY Innovation, Novus Property Solutions, and Komfort Partitioning all joining the top end of the League, which in total now features nearly 200 companies.

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Preparing for the Code for Construction Product Information

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The Code for Construction Product Information (CCPI) has been established as a voluntary code of practice in response to the to the recommendations in Dame Judith Hackitt’s reports after the Grenfell fire. In the latest report from the Industry Safety Steering Group, chaired by Dame Hackitt, CCPI is recognised as an example of ‘just how much has been done to provide industry with the tools and frameworks it needs to accelerate the pace of change and to rebuild trust and confidence in and across the sector’. CCPI provides validation for manufacturers to show and ensure the product information they provide is clear, accurate and unambiguous. This webinar gives a summary of:

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Agency League 2021 released

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The Construction Marketing Awards Agency League looks at a rolling four-year window of results from the Construction Marketing Awards, awarding five points for a win, three for a high commendation, and one for a spot on a shortlist.

While it is a numerical evaluation of performance in the Awards, and as such provides a gauge of capability and quality, it should not be taken on its own as a recommendation. While some use it as a tool to populate a pitch list, clients should do their homework carefully before appointing an agency!

The top 20 up to and including the 2021 Awards

1 Ridgemount
2 Fabrick
3 Harris Creative

4 Think Tank
6 Refresh PR
8 Built For Marketing
9 Good Eggs
10 RBH
11 Unhooked
12 Insynth Marketing
13 Holistic
14 Wyatt International
15 Tangerine
16 Lesniak Swann
17 Electric House
18 Sagittarius
20 SLG Marketing Read More

CMA supports CRASH with dinner donations

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Our charity partner, CRASH, were delighted with the funds raised at the 2021 Construction Marketing Awards gala dinner in December.

Donations in the charity draw raised £1,062 for CRASH. Meanwhile, finalist agency SLG donated £2,240 – a guess at what they might have spent producing their ‘Agency of the Year’ finalist video – making the total raised through the Construction Marketing Awards £3,642.

Francesca Roberts, Chief Executive at CRASH, said: “Thank you to the Construction Marketing Awards and all those who attended for your generosity. I am always inspired by the creative ways people think to donate. Your support means CRASH can continue to create places that care for people who are homeless or who need end of life care in a hospice.’’

Ross Sturley, of the Construction Marketing Awards, said: “I first came in to contact with CRASH 20 years ago. Their work touched something inside me, and that continues to be the case. It’s the way they pull the industry together to give money, but also so much more. The skills, materials, and labour that companies put in makes every pound donated worth double, treble, five times that, and increases the impact immeasurably. We are proud to support CRASH, and delighted that we are able to help them raise the money they did at the CMA Dinner.”

See the SLG Agency of the Year video, along with the other finalists, here.

CMA21 – Agency of the Year – the videos

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For the gala awards presentation ceremony, each of the agencies shortlisted in the “Agency of the Year” category – one of the most hotly contested awards of the night – are invited to produce a one-minute video showcasing why they were given the coveted status of finalist. We thought we’d pop them on the website so they don;t only get to be consumed by the people lucky enough to be at the dinner.

Just click on the thumbnails below to watch.

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MRA Marketing wins with industry-critical Building Safely campaign

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MRA Marketing was presented with the Best Built Environment Member Organisation Marketing Campaign at this year’s Construction Marketing Awards (CMA) for the agency’s work on a far-reaching awareness and consultation programme to engage the construction industry in an important initiative to improve building safety in the wake of the Grenfell tragedy.

The Construction Products Association (CPA) tasked MRA Marketing with delivering a fully integrated marketing campaign to encourage the industry to participate in a consultation on the new Code for Construction Product Information (CCPI). Read More