Why Industry Recognition should be Everyone’s Motivator

When making our journey down to London for the annual Construction Marketing Awards in which we were shortlisted for five categories, it didn’t seem the right time to start considering the chance we might actually walk away with an award.
Continue reading

Posted in Uncategorised | Leave a comment

CMA 2016 Winners Announced!

_i8a0517The winners of the 2016 Construction Marketing Awards have been announced!

At a glittering gala dinner in London, the winners of the 21 categories of the Construction Marketing Awards were presented with their prestigious trophies.

Continue reading

Posted in Uncategorised | Leave a comment

CMA Shortlist 2016 Announced!

The Shortlist for the Construction Marketing Awards 2016 has been announced!

The judges deliberated for many hours to decide who would make the prestigious list of finalists below. Many fell by the wayside at this stage, not because their entries were poor, but because those who remain are truly excellent.

Continue reading

Posted in Uncategorised | 1 Comment

The Cost of Omitting your Costs

Ross Sturley, one of the organisers of the Construction Marketing Awards, discusses one of the most common reasons for entries failing to win.

Continue reading

Posted in Uncategorised | Leave a comment

2015 CMA Agency League Published

The latest incarnation of the Construction Marketing Awards Agency League has been published, with CIB shooting to the top in the year that founder Andy Cassie collected a CIMCIG Special award for his commitment to raising the bar in construction marketing.

Continue reading

Posted in Uncategorised | Leave a comment

Best Big Budget Campaign – CCF

_I8A8794Making sure that CCF’s customers are always aware of its top quality products and staff expertise is a number one priority for the marketing team. So, when we were tasked with supporting a significant investment in our insulation offering, it was clear that a promotional campaign was needed; to change perceptions and rightfully align CCF with exceptional insulation solutions, product choice, and availability.

Continue reading

Posted in Uncategorised | Leave a comment

Best Mid-Range Budget Campaign – Gibbs & Dandy

_I8A8790Customer Lifecycle Campaign

At Gibbs & Dandy we pride ourselves on our customer-focussed strategy, which looks to ensure we are the most trusted builders’ merchant around. To help us achieve this goal, we wanted to make sure that our customers were happy with what we were doing and offering them. We wanted to talk to all our customers and this campaign focused on targeting those who had stopped trading with us – our lapsed and dormant accounts. We contacted these customers, asking them to provide feedback on why they were no longer buying from us and, in some cases, offering them incentives to restart trading – some hadn’t traded with us for over 2 years.

Continue reading

Posted in Uncategorised | Leave a comment

Best Use of Website – Hamworthy Heating

_I8A8720At the 2015 Construction Marketing Awards, Hamworthy Heating were crowned the winners of the Best use of Website. I attended the ceremony with my colleague, Sam Boshier, Senior Marketing Executive. And those also present may well have seen our faces showing sheer joy mixed with shock.

Continue reading

Posted in Uncategorised | Leave a comment

2015 Winners Announced!

_I8A8807The high point of the construction marketing calendar has been reached – the winners of the Construction Marketing Awards 2015 have been announced!

Continue reading

Posted in Uncategorised | Leave a comment

Winners Announced for CMA 15!

Last night saw the hosting of the  2015 Construction Marketing Awards, at which the winners were announced. Detailed below is the shortlist together the winners and highly commended. Congratulations to all. It was a great evening, showcasing the best in construction marketing.

Continue reading

Posted in Uncategorised | Leave a comment

Best Campaign Under £25k – Catnic

How Catnic delivered by ‘Sticking with Orange’

Recognising the need for quality drywall joint tape in the market wasn’t difficult, as a premium brand we are continuously looking to successfully applying our insight to expand our existing portfolio. However it’s always a challenge to diversify your product range in a highly competitive market, especially when you’re the household name for Lintels. Continue reading

Posted in Uncategorized | Leave a comment

Agency of the Year – SLG Marketing

Here at SLG in Manchester, 2014 saw our hard work pay off with gratifying results. Having gained 10 new clients – and retained all of our existing accounts – the last year has again proved the value of our long history of building successful working relationships with companies throughout the construction industry. Being crowned ‘Agency of the Year’ at the 2014 CMA Awards was a very welcome cherry on the top of a carefully baked cake, and we were absolutely delighted to receive the award in recognition of our efforts. Continue reading

Posted in Uncategorized | Leave a comment

Best Use of Advertising – NHBC

People Power Campaign

As the UK’s leading independent standard-setting body, warranty and insurance provider for new homes, NHBC works with the house-building industry to raise the standards of new homes and to provide consumer protection for homebuyers. Continue reading

Posted in Uncategorized | Leave a comment

Best Mobile Campaign – NHBC

Foundation Depth Calculator App

As the UK’s leading independent standard-setting body, warranty and insurance provider for new homes, NHBC works with the house-building industry to raise the standards of new homes and to provide consumer protection for homebuyers. Continue reading

Posted in Uncategorized | Leave a comment

Best Construction Blog – Constructing Equality

At this week’s Construction Marketing Awards for 2014, Constructing Equality Ltd. scooped the award for Best Construction Blog. Continue reading

Posted in Uncategorized | Leave a comment

Construction Marketing Awards 2014 winners announced!

In a year where the awards were spread around the record number of companies who entered, two was the maximum number of trophies taken away by any one of them. NHBC, SLG, and Lakehouse picked up two wins – NHBC for Advertising and for Mobile, SLG for Direct Mail and for Agency of the Year, and Lakehouse for Branding & Positioning, and for Marketing Team. Continue reading

Posted in Uncategorized | Leave a comment

2014 Shortlist Announced!

The shortlist for this year’s Construction Marketing Awards has been announced. This year saw a record number of entries coming from a wider variety of organisations than ever before. Shortlisted organisations include contractors, architects and trade associations as well as manufacturers and agencies, highlighting the quality of marketing in every corner of the construction industry. Continue reading

Posted in Uncategorized | Leave a comment

CMA Awards 2013: MRA Marketing ‘Best Strategic Planning & Management’

Mike Rigby, Managing Director of MRA Marketing, on winning the CMA Award for Strategic Planning & Management for EH Smith

We are really pleased to have won the prestigious award for Strategic Marketing at this year’s CMA Awards, for our EH Smith campaign. Continue reading

Posted in Uncategorised | Leave a comment

CMA Awards 2013: Door-Stop ‘Best use of Website’

Nick Dutton, Managing Director of Door-Stop, shares his thoughts on winning the ‘Best use of Website’ at the CMA Awards 2013.

We’re delighted to have won the ‘Best use of Website’ at the CMA Awards this year especially as it’s the 4th CMA award we’ve won with MRA Marketing’s help. Continue reading

Posted in Uncategorised | Leave a comment

CMA Awards 2013: JELD-WEN Highly-Commended in Best Use of Website

Lucy Woodhead, communications manager at JELD-WEN, discusses how they developed their award winning website to offer trade professionals and homeowners easy access to expert advice and in-depth information, while showcasing the full JELD-WEN product range. Continue reading

Posted in Uncategorised | Leave a comment