How the CMAs were won: Best use of Technical information

By January 24, 2012Uncategorised

The Construction Marketing Awards, presented this year on 29th November, gave the construction industry the opportunity to recognise its very best marketing campaigns. Winners are invited to contribute a summary of their entry to this blog:  today it is Optima Systems winners of the Best Use of Technical Information category for the newly released Optima iPad App.

It was familiar territory for office partitioning specialist, Optima Systems and multiple award-winning digital agency Cyber-Duck in 2011, as they returned to the Construction Marketing Awards ceremony in London. This year the duo was awarded with the ‘Best Use of Technical Information’ award for the newly released Optima iPad App.

The app was rewarded by judges for its usability and interactive features which have helped to present Optima in a slick and professional manner.

Optima Systems are the UK’s leading partitioning specialist and specialise as a supply and fix subcontractor in the office partitioning market. The company has offices in the UK, Australia and the United Arab Emirates, selling Optima products and the company has extensive experience in the design, development and installation of silicone and dry jointed glass partitioning, demountable system partitions and advanced system drywall.

The app has only been distributed to the Optima sales team and is used during sales pitches as a way of engaging the audience and allowing easy browsing of technical guides, marketing material, project images and video content all from one place.

Benefits of the interactive app include its user friendly design and functionality, the vast range of multimedia content and the convenience of having all material in one easy to access device.

The app also presents Optima in a professional manner as all Optima sales material can be accessed using the latest handheld technology and the app’s native features which mean the application can be accessed at all times, without the need for internet connectivity.

The app can also boast an array of financial and environmental benefits, which include reducing Optima’s dependency on printed literature, reducing the amount of ink and paper used and a reduced time to market as the Optima team now has the ability to quickly update all sales material.

The 2011 award is the third time Cyber-Duck has been bestowed with a prestigious Construction Marketing award after earlier successes in 2008 when the company took home the ‘Best Use of a Website’ award with Optima Systems as well as in 2010 when the same award was taken for the OAG website (another part of Optima Group).

Looking towards the future Cyber-Duck and Optima will once again be looking achieve success at the Construction Marketing Awards in 2012. This comes after confirmation that Cyber-Duck is again the agency of choice to completely revamp the Optima website to add extensive new features which will reaffirm Optima’s position as an industry leader.