Entering

Entries for the Construction Marketing Awards 2011 are now open, closing date 22 September 2011.

Entries are invited from any organisation within the Built Environment, including Architects, Engineers, Specialist Consultants, Developers, Manufacturers, Specialist Suppliers and Service Providers.

View the categories

Closing Date for entries is 22 September 2011. You can download an entry from this site.

Remember that entries are free and you can enter as many categories as you wish.

Winners will be announced at the Awards Dinner on 29 November 2011.

Who Should Enter

Entries are invited from any team or individual responsible for marketing and / or business development strategy within the Construction and Built Environment supply chain. This includes companies involved in materials supply or manufacture, building or infrastructure design, build, maintenance, engineering, consulting service or solutions provider in the Built Environment sector.

How To Enter

Download the entry form (268KB PDF)

Each category that you enter must be accompanied by a separate entry form, clearly indicating the selected category.

Your entry should be submitted on a PC readable CD with text saved as a Word document and images saved at 300dpi.

Four copies of the CD should be submitted for each entry (do not submit multiple entries on a single CD).

Your entry text should be limited to no more than 1,500 words.

Your entry should be accompanied by a 200 word summary.

You may submit supporting material, however images of such material included on the CD would be preferred.

Your entry should include the following information:

Outline the marketing objectives and how they fit with the overall business objectives
Outline the strategy developed and the reasons for its formulation. If a choice of campaign type or style is made at this point, please explain the choices made.
Detail the implementation process
What were the results? Please provide any financial or audience response data you can, it will aid your entry and be kept confidential by the Judging Panel
Address each of the bullet points defined in the category you are entering

Entry forms

Each submission must have a separate entry form and four copies of the CD with four copies of any supporting material.

Entry deadline

Deadline for receipt of entries is expected to be in September 2011. Judging will take place in October and shortlisted entries will be notified and published on this website by the end of October. Winners will be announced at the Awards Dinner in London in December.

Include on your CD

Please include on your CD a high resolution, 300 dpi, version of your company logo.
Photographs and/ or other graphic images should be included that illustrate your entry in any way.
Your 1,500 word entry.
Your 200 word summary.

Rules of entry

Entries must have been completed between 1st April 2011 – 1st July 2011.
The Construction Marketing Awards are FREE to enter.
Entries must be received before the closing date.
You may enter any number of categories but each one must be accompanied by a separate entry form along with 4 CDs of your entry.
Text should be limited to no more than 1500 words for the entry and 200 words for the summary.
All or part of the entry may be displayed free of any reproduction fees and in any media supporting the awards.
Entrants should ensure that there are no copyright restrictions on any of the material submitted.
The decision of the judging panel is final and no discussion or correspondence relating to any of their decisions will be entered into.

What the judges will look for

Objective setting & achievement
Entries are required to state clearly the marketing objectives arrived at prior to the development of the campaign, and show how these have been achieved. Winning entries are likely to be able to prove their impact with robust measurement tools such as financial results or audience research. Additionally winners will be able to show how the marketing objectives aid the achievement of the overall business objectives.

Strategy development
Those who can demonstrate a clear, well-formed and communicated strategy which aids the achievement of marketing objectives will be at an advantage.

Tactical implementation
Entries should demonstrate a methodical approach to implementation, with special emphasis on measurement and control / feedback tools.

Creativity
Winners are likely to show significant creativity at all stages and not just in the ‘creative’.

Effectiveness
No prizes will be given for throwing money at problems. Winners will be able to demonstrate the value of the programme to their company, and benchmark against other marketing activity. Particular emphasis will be placed by Judges on looking for cost-effective marketing practice.