In a year where the awards were spread around the record number of companies who entered, two was the maximum number of trophies taken away by any one of them. NHBC, SLG, and Lakehouse picked up two wins – NHBC for Advertising and for Mobile, SLG for Direct Mail and for Agency of the Year, and Lakehouse for Branding & Positioning, and for Marketing Team.
Also making two trips to the stage were Celotex, Ridgemount PR, with High Commendations taken in to account.
Lafarge Tarmac (Big Campaign) and Certsure (Events and Live Marketing) successfully defended titles won in 2013.
There was a special moment when former winner of the Emerging Talent – Young Marketer award Kimberley Waters, attending the event and on the shortlist for her work with new employer Faithful+Gould, took to the stage to present this year’s award in that category to Balfour Beatty’s Katie Willison. Kimberley said “Huge congratulations to Young Marketer of the Year Katie Willison. Winning such a prestigious award will be a golden springboard”.
Another former finalist in the Young Marketer category, Sophie Seddon-Hall, was also at the presentation, this year she and her colleagues carried off the award for Best Professional Services Campaign for Novus Property Solutions.
The judges elected to award only the second Special Award in the 14 year history of the event. Ian Exall, who stands down as CIMCIG Chair next year, was honoured for his significant commitment over many years to marketing in the construction sector.
Presenting the award, CIMCIG Committee Member Chris Ashworth of Competitive Advantage said: “Recently Ian announced that he wished to stand down as Chairman of CIMCIG. We have done what we can to dissuade him, but we also appreciate that he has already done far more than is reasonable to expect from one person. It is for this reason that we would like to present him with this special award.”
While Ross Sturley of Chart Lane, also a CIMCIG Committee member, Added: “Ian has given many years of service to CIMCIG as a committee member, chairman and judge for the Construction Marketing Awards. He has positioned CIMCIG as a key professional body within the construction sector and has helped improve the regard with which marketers are held in the industry significantly.“
Overall, Judges noted considerable improvement in the quality of entries, with many delivering exemplary work, particularly in the area of branding. It was also noted that many more entries than before were able to give a clear picture of their return on investment (ROI).
Ian Exall, who chaired the judging panel, said “It was really pleasing to see so many entries showing clearly the difference they had made to the company bottom line – we’ve never had so many show their return on investment so clearly, and so strongly. Marketers are really getting to grips not just with doing better work, but with how they can prove their value in the new economic landscape”.
The event was sponsored by NBS, RIBA Journal, RIBA Product Selector, and MRA Marketing, and supported by CFA, CIB Communications, Shrewdd Marketing, Glenigan, Iceni, the Construction Products Association, The Building Centre, Housebuilder magazine, Competitive Advantage, and Chart Lane.
This year saw a record number of entries coming from a wider variety of organisations than ever before. Shortlisted organisations included contractors, architects and trade associations as well as manufacturers and agencies, highlighting the quality of marketing in every corner of the construction industry.
With the number of entries growing rapidly year on year, it is clear to see that quality marketing is playing a vital role in the economic recovery in the construction industry. The entries show that the discipline is helping to deliver an increase on the bottom line for a wide variety of companies.
The winners were announced at a gala dinner on Wednesday 3rd, December at the Radisson Blu Hotel in central London.
Full list of winners
Strategic Planning & Management
Winner: wedi Systems (UK) Limited (Reach-MC)
Sustainability as a Marketing Strategy
Winner: H+H UK Ltd (Ridgemount PR)
Best Campaign under £25,000
Best Campaign over £25,000
Winner: Lafarge Tarmac
Highly Commended: Siniat
Best Product Launch
Highly Commended: Monier Redland (Ridgemount PR, Ogilvy Primary Contact)
Best use of Press & Public Relations
Winner: Mira (Facta)
Best use of Website
Winner: Ideal Boilers
Highly Commended: ISG plc
Best Digital Campaign
Winner: Door-Stop International (MRA Marketing)
Highly Commended: NG Bailey
Best Social Media Campaign
Winner: Celotex (CFA)
Best Mobile Campaign
Best use of Events & Live Marketing
Winner: Certsure LLP (Redactive Media Group)
Best use of Direct Marketing
Winner: SLG Marketing
Best use of Advertising
Best Branding and Postitioning
Highly Commended: Hepworth Clay (Wavin Limited) (with Factor 3)
Best Professional Services Marketing Campaign
Winner: Novus (Harris Associates)
Best Construction Blog
Winner: Constructing Equality Blog
Highly Commended: Being Brunel
Agency of the Year
Winner: SLG Marketing
Highly Commended: CIB Communications
Marketing Team of the Year
Highly Commended: Celotex
Emerging Talent – Young Marketer of the Year
Winner: Katie Willison (Balfour Beatty)