The Construction Marketing Awards, presented this year on 29th November, gave the construction industry the opportunity to recognise its very best marketing campaigns. Winners are invited to contribute a summary of their entry to this blog: today it is SLG Marketing, winers of the Agency of the Year catagory
Judges Comment: A clear and concise way to help their customer’s needs. Bespoke campaigns designed for each client illustrate an impressive range of skills and industry understanding. The successful delivery of diverse campaigns makes SLG the stand out agency for 2011.
SLG is a Manchester-based, independent B2B marketing communications agency that offers a full range of integrated services.
Employing 25 staff, SLG’s considerable experience and consultancy-led approach (using qualified architects and engineers to provide input) have helped establish it as the leading marketing agency in the construction and building products sector. SLG’s core principles and bespoke approach focus on understanding its clients’ markets, producing high-quality creative work and delivering the very best service.
SLG’s expert knowledge of the construction sector has grown over its 30 year history, during which it has worked with some of the market’s biggest companies, communicated with a wide range of target audiences in the sector and developed a detailed understanding of the marketing communications channels that deliver maximum impact.
The agency’s business strategy for 2011 was to focus on developing its services, increasing its knowledge of construction issues and assessing the viability of the various new communication channels that are appearing. SLG has recorded an excellent level of client retention during 2011. And also added a number of new high-profile names to its client list. The agency recognizes that the most effective way to protect its client base is to achieve the objectives that are agreed with those clients, and this lies at the heart of the agency’s work. Devising a strong strategy with clear objectives and measureable parameters allows the agency to demonstrate that client’s budgets are being spent as effectively as possible.
SLG’s core proposition is the ability to deliver high-quality, creative marketing communications based on specialist knowledge of the clients’ markets and target audiences. This is underpinned by a highly personal approach to client service which promotes long-term, open and transparent relationships.
Coupled with its reputation as a highly experienced player in this sector, plus its existing client roster and previous award winning campaigns, this makes SLG well placed to attract and retain new clients.