Marketing excellence in the construction sector was recognised last night at the twelfth annual Construction Marketing Awards, with Knauf scooping Marketing Team of the Year, Kimberley Workman of Pickerings Lifts being awarded the title Young Marketer of the Year, and CFA taking the Agency of the Year accolade.
In addition, Michael Ankers OBE, who recently retired from the position of Chief Executive of the Construction Products Association, was honoured with a Special Award commemorating his long history of contribution to marketing in the construction sector.
Run by the Chartered Institute of Marketing Construction Industry Group (CIMCIG) the awards recognise and celebrate the best and most innovative marketing campaigns in the construction industry year. In 2012 there was a record entry, a contrast to the constrained time the industry is feeling, but testament to the innovation and creativity of the construction marketing community. The boom was also felt at the awards dinner, which was the largest in the history of the awards.
CIMCIG Chairman Ian Exall summed up his reaction to this year’s Construction Marketing Awards: “The creativity and innovation shown by our marketers in the toughest times we have worked in is remarkable. Once again they have shown that quality marketing produces excellent investment return no matter what the economy is doing.”
The full list of winners and shortlisted entries are as follows (Marketing Agency in brackets):
Category One: Best use of Strategic Marketing
Winner: Celotex (CFA/One Agency)
Category 2 Sustainability as a Marketing Strategy
Winner: Imtech
Highly Commended: Aggregate Industries, Lafarge Cement UK (McCann Manchester)
Category 3 Best Campaign under £25k
Winner: Doorstop International (MRA Marketing)
Highly Commended: IKO PLC
Category 4 Best Campaign over £25K
Winner: Elliott (Live Link)
Highly Commended: Lafarge Cement UK (McCann Manchester)
Category 5 Best Product Launch
Winner: Lafarge Cement UK (McCann Manchester)
Highly Commended: Mira Showers
Category 6 Best Use of Press & Public Relations
Winner: Plumb Center (Wax PR & Marketing)
Highly Commended: Hydro International (Sharon Lindsay Communications)
Category 7 Best Use of Website
Winner: Elliott (Live Link)
Highly Commended: Drain Center (Switch)
Category 8 Best Digital Campaign
Winner: Elliott (Live Link)
Highly Commended: Celotex (CFA)
Category 9 Best Social Media Campaign
Winner: Grahams Plumbers’ Merchants (CIB Communications)
Category 10 Best Mobile Campaign
Winner: Celotex (CFA)
Category 11 Best Use of Events & Live Marketing
Winner: SitexOrbis Limited
Category 12 Best Use of Direct Marketing
Winner: Travis Perkins
Category 13 Best Use of Advertising
Winner: Cemex UK (Key Parker Ltd)
Highly Commended: NICEIC (Cogent Elliott)
Category 14 Best Branding & Positioning
Winner: Rexel (The Think Tank)
Highly Commended: Lafarge Cement UK (McCann Manchester)
Category 15 Agency of the Year
Winner: CFA
Highly Commended: CIB Communications
Category 16 Marketing Team of the Year
Winner: Knauf Drywall
Category 17 Emerging talent – Young Marketer of the Year
Winner: Kimberley Workman, Pickerings Lifts
CIMCIG Special Award Michael Ankers, OBE
