CMA 2018 Winners Announced

By November 30, 2018Uncategorized

The winners of the 2018 Construction Marketing Awards have been announced, with two companies very much to the fore, taking home eight awards between them!

Jewson had a great night, winning three awards, something which has only been done a few times before. However, even this great achievement was surpassed by Certsure, who went home with five awards!

Certsure won Best Product Launch, Best use of Events and Live Marketing, Best use of Advertising and Best Big Budget Campaign, with their Lucia Garcia carrying off the Young Marketer of the Year award. Jewson won Best Digital Campaign, Best use of Social Media, and Best Distributor Campaign.

The winners were announced at a glittering gala dinner in London with the 23 winners and five Highly Commended carrying off the prized trophies.

Prysmian won the coveted Strategic Planning and Management award, which was presented by Chartered Institute of Marketing Chief Executive Chris Daly, and Gibbs & Dandy won the key Marketing Team of the Year award, presented by overall sponsor Simon Mahoney of Barbour ABI.

The Construction Marketing Awards showcase the construction industry’s creativity, innovation and effectiveness in marketing. This year saw more entries than ever and judges said they were of a very high standard, so just getting on the shortlist was harder than ever.

In addition this year saw the inclusion of a light-hearted competition for the Best Promotional Giveaway, with the winner – Constructing Excellence Kent’s construction jobs top trumps – decided by a vote of the dinner guests at the Gala Awards Dinner.

Full list of winners:

Winners are listed where appropriate with the communications agency who assisted with the work.

Strategic Planning & Management         

Prysmian Group with Ridgemount PR

 

Best Product Launch      

Certsure with RBH

 

Best use of Press & Public Relations      

Winner – Heating Installer Awards 2018 with Refresh PR

Highly Commended – gpad london with The Think Tank

 

Best use of Website      

Saint-Gobain UK & Ireland with Pauley Creative and Unhooked Communications

 

Best Digital Campaign  

Jewson

 

Best Social Media Campaign     

Jewson

 

Best use of Events & Live Marketing     

Winner – Certsure with Saville, Vue & RBH

Highly Commended – RIW with CIB

 

Best use of Direct Marketing     

Parkeray

 

Best use of Advertising

Certsure with RBH

 

Best Branding & Positioning      

ACO Technologies with The Partners + PUSH Media

 

Best Distributor Marketing Campaign   

Jewson

 

Best Professional Services Marketing Campaign

Glenny with Holistic

 

Best Contractor Marketing Campaign    

ISG

 

Best use of Research and Insight             

Senior Architectural Systems with Harris

 

Best use of Content Marketing

LABC Warranty  with Reckless

 

Best Low Budget (<£25k) Campaign       

Winner – Elliotts

Highly Commended – Constructing Excellence Kent with Built for Marketing

 

Best Mid-Range Budget (£25k-£50k) Campaign 

Whitesales with Clockwise Marketing

 

Best Big Budget (£50k+) Campaign         

Certsure with RBH

 

PR Agency of the Year  

CIB

 

Small Agency of the Year            

Holistic

 

Agency of the Year        

Fabrick

 

Young Marketer of the Year      

Winner – Lucía García of Certsure

Highly Commended: Amrik Sanghera of Knauf, and Sam Hiner of Ridgemount PR

 

Marketing Team of the Year      

Gibbs & Dandy

 

See the full shortlist and entry gallery.