CMA2020 to support CRASH

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CRASH charity unites the UK construction industry’s passion, skills and resources to create vital places that care for homeless people and the children and adults who need hospice care.
The charity has been supported by the Construction Marketing Awards for many years, and a large number of other industry organisations and companies. CRASH needs our help now more than ever – all their fundraising events have been cancelled. They’re asking construction companies and individuals to help now with donations and company fundraising initiatives, so they can continue vital work giving hope to homeless people & dignity to people in hospices.
Well designed and expertly built environments have a positive effect on how we all feel and behave. It is especially true for homeless people and children and adults with a life-limiting illness.
Please dig deep and join the CRASH Hope & Dignity appeal. Show the world that construction cares for vulnerable people throughout the UK.
You can support by making a company or personal donation, or by raising funds on an activity of your own.

CMA and Covid-19

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The virus outbreak which is causing much disruption to the world should not affect the CMA judging process. Entries are submitted online, and the judging process has been mainly conducted online for some time. Interviews can be conducted by video conference.

At this stage, we hope that the social distancing measures will be relaxed by November, allowing us to proceed with the gala dinner presentation, but if they are not, we will still judge the entries, announce winners, and award trophies as we have every year since 2001. It will just be a little different!

If you have any questions, do ask!

New CMA Client League published

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In a new development in their 20th year, the Construction Marketing Awards have compiled a Client League, which, like the Agency League, seeks to rank construction companies for the consistency of their marketing performance.

It allocates points for performance across a four year rolling window, meaning those at the top will have been producing work deemed excellent by the CMA judges for a period of years.

It’s no surprise to see Jewson, winners of three awards in each of the past two years, top the pile. Also regular winners like Certsure, Kingspan, and Tarmac are among those you would have expected to feature.

AECOM is the highest ranked professional services company, while Parkeray tops the contractor chart.

1 Jewson
2 Certsure
3 Kingspan
4 Reynaers Ltd
5 LABC Warranty
6 Tarmac Cement
7 AECOM
8 Heating Installer Awards
9 Knauf
10 Parkeray
11 MyGlazing.com
12 Gibbs & Dandy
13 Marshalls
14 Senior Architectural Systems
15 Premier Guarantee
16 A Proctor Group
17 Brisant-Secure
18 Clear Architects
19 Howarth Timber
20 MyEdge2

Agency League 2019 published

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The CMA Agency League has been updated to include the results of the Construction Marketing Awards 2019.

Harris, Refresh PR, Think Tank, and Fabrick are all climbers, but Lesniak Swann managed the biggest positional change, jumping 28 places to 14th and becoming the highest top 20 new entry.

The full top 20:

1 MRA
2 Harris Associates
3 CIB
4 Refresh PR
5 Ridgemount
6 Think Tank
7 Fabrick
8 RBH
9 Holistic
10 gyro Manchester
11 Built For Marketing
12 Tangerine
13 Luminescence
14 Lesniak Swann
15 Wyatt International
16 ifour
17 threepipe
18 Mobas
19 Realia
20 McCann manchester

The CMA Agency League is compiled by allocating points for performance over a four-year rolling window, and thus reflects those who consistently deliver work that the CMA judges see as excellent.

CMA 2019 Winners Announced!

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The winners of the Construction Marketing Awards 2019 have been announced. Jewson were the most successful this year, following up three wins in 2018 by taking home another three trophies this year.

A Proctor Group were close behind, picking up two awards for their innovative fashion oriented campaign, while MyEdge2 also picked up a pair of trophies.

The Marketing Team of the Year award went to Ibstock, and the Young Marketer of the Year award to Suzanna Hall from If.

Other winners were Washroom Washroom/Cre8, Nuaire, Autodesk, Business Sprinkler Alliance, Senior Architectural Systems, FENSA, Parkeray, Hanson UK, Uponor and Superglass.

CIB won PR Agency of the Year, Refresh PR picked up the Small Agency award, while Clear B2B won Agency of the Year.

The Think Tank were the most successful agency, with their clients winning four awards, while Harris clients picked up two trophies, and Fabrick, On the Tools, MRA Marketing, Refresh PR, and NorthStar all helping their clients to a win as well.

The Best Promotional Item competition, this year contested by eleven different entries, was carried off by the Built for Marketing Beanie (pictured right), while the evening’s charity collection raised just under £1000 for construction industry charity CRASH.

See the full list of winners.

Entries will open for 2020 in April, join our mailing list to make sure you get notified!

CMA Finalists announced for 2019!

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The Finalists for the 2019 Construction Marketing Awards have been announced! Those listed below have beaten off stiff competition from a bigger and, say the judges, a better crowd of entries than 2018.

The winners will be announced at the gala dinner presentation on November 28.

Strategic Planning & Management
Fibo UK (MRA Marketing)
Freefoam Building Products (MRA Marketing)
Uponor (Refresh PR)
Washroom Washroom/Cre8 (Harris)

Best Product Launch
Birchwood Price Tools (Eden Public Relations)
Crown Paints Clean Extreme (Harris)
Crown Paints Fastflow (Harris)
Komfort Partitioning (Built for Marketing)
Leica Geosystems (The Think Tank)
NBS
Nuaire (Lesniak Swann)

Best use of Press & Public Relations
Crown Paints (Harris)
Formica Group (The Think Tank)
Imperial Bricks (MRA Marketing)
MyEdge2.com (The Think Tank)
MyGlazing.com (Refresh PR)
UK Construction Week (Liz Male Consulting)
Uponor (Refresh PR)

Best use of Website
Autodesk (Torpedo)
Jacksons Fencing (Sagittarius)
Lorient Polyproducts Ltd (Lorient)
SAS International (Built for Marketing)
CD UK (Harris)

Best Digital Campaign
Arbor Forest Products (Harris)
Business Sprinkler Alliance (Fabrick)

Best Social Media Campaign
ABP London (Holistic)
Wavin UK / Hep2O (Tangerine)
H+H (Ridgemount PR)
Senior Architectural Systems (Harris)
Tarmac Cement

Best use of Events & Live Marketing
ACO Technologies
Brick Development Association (Ridgemount PR)
Jewson
MEDITE SMARTPLY (Ridgemount PR & Fabrick)

Best use of Direct Marketing
Integrated Logic (Built for Marketing)
Jewson
MEDITE SMARTPLY (Fabrick)
Nuaire (Lesniak Swann)
WMS Underfloor Heating (CIB)

Best use of Advertising
A. Proctor Group Ltd.
Brett Martin (Fabrick)
Lakes Showering Spaces (MRA Marketing)
Nuaire (Lesniak Swann)
Redrow (DRPG)

Best Branding & Positioning
FENSA
Ibstock
Redrow (DRPG)
Ascot Services (Boxed Red Marketing)
Washroom Washroom/Cre8 (Harris)
Tarmac Cement

Best Professional Services Marketing Campaign
Big Clean Switch (Holistic)
Fuse Architects
Hollis (Frank, Bright & Abel)
MyEdge2.com (The Think Tank)

Best Built Environment Member Organisation Marketing Campaign
The Structural Awards (The Think Tank)
Concrete Block Association (The Think Tank)

Best Contractor Marketing Campaign
nmcn plc
Parkeray Ltd

Best use of Research and Insight
The Builders Merchant Building Index (BMBI) (MRA Marketing)
Hanson UK (MRA Marketing)
Lakes Showering Spaces (MRA Marketing)
NBS

Best use of Content Marketing
Bluebeam Inc
Forbo Flooring Systems (CIB)
H+H UK Ltd (Ridgemount PR)
Home Group
Jewson (On The Tools)
Tarmac Cement

Best Low Budget (<£25k) Campaign
ACO Technologies plc
Artex Ltd (indigo river creative)
Business Sprinkler Alliance (Fabrick)
Jacksons Fencing (Sagittarius)
Uponor (Refresh PR)

Best Mid-Range Budget (£25k-£50k) Campaign
MyGlazing.com (Refresh PR)
Nuaire (Lesniak Swann)
Parkeray Ltd
Superglass (Northstar)
Tarmac Cement

Best Big Budget (£50k+) Campaign
A Proctor Group Ltd
Leica Geosystems (The Think Tank)
Deceuninck UK (MRA Marketing)
Eurocell (Refresh PR)
VBH (GB) (MRA Marketing)

PR Agency of the Year
CIB
Fabrick
Refresh PR
Ridgemount PR
The Think Tank

Small Agency of the Year
Refresh PR
Taylor Alden

Agency of the Year
Clear B2B
Fabrick
Purplex Marketing
Ridgemount PR
Tangerine Communications

Marketing Team of the Year
Ibstock
Parkeray Ltd
Solidor Ltd
SAS International
Thomann-Hanry®

Emerging talent – Young Marketer of the Year
Suzanna Hall – If Consulting and Marketing
Jo Hooke – CIB
Rich Smith – nmcn PLC
Suzanne Walter – Built for Marketing

Does your CMA entry include everything the judges are looking for?

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Now is the time to ensure you have included everything in your entry that the judges are looking for!!

 

A check list for your CMA entry

Remember to be efficient in your use of words and space, communicate your information quickly and efficiently. Take the time to point out the innovation in your work, show how the design has been tailored to the audience. Include supporting material that illustrate your entry. And most importantly demonstrate that the objectives were measurably achieved (or exceeded) and that the campaign tangibly succeeded.

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A risky move? More like confidence, belief and genuine passion

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At Refresh PR, we like to think we have the courage to be different and put our reputation on the line when others perhaps wouldn’t, in order to achieve great things. There couldn’t be a better example of this than when in 2016, we decided to take the plunge to own and run the Heating Installer Awards.

Running the awards was an unknown but exciting move into awards management from a team previously focused solely on PR. Fast forward four years and the Heating Installers Awards has established itself as the award for installers across the UK to win, with a number of high profile organisations from across the industry signing up as sponsors year-on-year.

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Ridgemount PR – Strategic Planning & Management Winner 2018

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PR BY THE NUMBERS

What to do when you don’t know the people who buy your stuff

When faced with two branded products, why would you buy the more expensive one?  At Ridgemount we’re big believers in the value of brands, so we would answer: “because you believe in the brand”.

If that’s your starting point, then creating sales for a premium product is about understanding what your customers are looking for and telling them (repeatedly) how your brand meets those needs.

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A reason not to enter marketing awards

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Back in 2016 The Marketing Society reported that the average tenure of a CMO in the UK to be just 18 months.

With such short tenures l suppose there should be no surprise that there is an increasing prevalence for short-termism in marketing.  If I’m honest, one of the reasons I had always steered clear of marketing awards was because I felt they reflected this trend with their apparent emphasis on short- term performance marketing.

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