Does your CMA entry include everything the judges are looking for?

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Now is the time to ensure you have included everything in your entry that the judges are looking for!!

 

A check list for your CMA entry

Remember to be efficient in your use of words and space, communicate your information quickly and efficiently. Take the time to point out the innovation in your work, show how the design has been tailored to the audience. Include supporting material that illustrate your entry. And most importantly demonstrate that the objectives were measurably achieved (or exceeded) and that the campaign tangibly succeeded.

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A risky move? More like confidence, belief and genuine passion

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At Refresh PR, we like to think we have the courage to be different and put our reputation on the line when others perhaps wouldn’t, in order to achieve great things. There couldn’t be a better example of this than when in 2016, we decided to take the plunge to own and run the Heating Installer Awards.

Running the awards was an unknown but exciting move into awards management from a team previously focused solely on PR. Fast forward four years and the Heating Installers Awards has established itself as the award for installers across the UK to win, with a number of high profile organisations from across the industry signing up as sponsors year-on-year.

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Ridgemount PR – Strategic Planning & Management Winner 2018

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PR BY THE NUMBERS

What to do when you don’t know the people who buy your stuff

When faced with two branded products, why would you buy the more expensive one?  At Ridgemount we’re big believers in the value of brands, so we would answer: “because you believe in the brand”.

If that’s your starting point, then creating sales for a premium product is about understanding what your customers are looking for and telling them (repeatedly) how your brand meets those needs.

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A reason not to enter marketing awards

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Back in 2016 The Marketing Society reported that the average tenure of a CMO in the UK to be just 18 months.

With such short tenures l suppose there should be no surprise that there is an increasing prevalence for short-termism in marketing.  If I’m honest, one of the reasons I had always steered clear of marketing awards was because I felt they reflected this trend with their apparent emphasis on short- term performance marketing.

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2018 CMA Agency Winners

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The Construction Marketing Awards showcase the construction industry’s creativity, innovation and effectiveness in marketing. Last year’s gala awards dinner saw 23 Winners and 5 Highly Commended carrying off the prized trophies.

With the 2019 awards shortly to open, we asked last years trophy holders from the agency categories to write about their winning entry. We hope this serves as inspiration for your 2019 Construction Marketing Awards entries.

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Holistic – Small Agency of the Year 2018

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The marketing communications industry should always be striving for improvement, delivering excellent service, in our case tailored to serve the built environment sector, and demonstrating the value that great communications can bring to the businesses it serves. That is precisely the purpose of CIMCIG and what is celebrated by the Construction Marketing Awards.

We enter the CMA and other industry awards because we want to test our approach, outcomes and way of working against our peers, both in the built environment and across the communications industry. We also want to make sure that we are constantly improving and running a successful business based on best practice, which benefits clients as well as our team. Read More

CIB – PR Agency of the Year 2018

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GETTING THE MIX RIGHT

It’s always nice to have your performance recognised by peers. Winning the CMA ‘PR Agency of the Year’ meant we were the first agency to win this category two years in a row. This gave us pause for thought, and an opportunity to really assess what the key tenets of our success are.

PRESS-FIRST APPROACH

At CIB, we pride ourselves on a press-first approach, with a strong belief in the value of good journalism and its role to filter and verify content. We believe press coverage (whether in print or on-line) adds credibility and trustworthiness to a message and is crucial to positioning a client as an authority in its field. Read More

Fabrick – Agency of the Year 2018

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The Construction Marketing Awards ‘Agency of the Year’ award – that’s a prestigious accolade and something that all the team at Fabrick are immensely proud of. It’s a genuine team award that all the team share. But it is also a key business asset; something that sets us apart from the competition, something that helps us win new business and reassures us that we are doing things well. Read More

You don’t need an agency to help you create your CMA entry – here’s why…

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The Construction Marketing Awards are a great celebration of marketing talent across the industry. The awards are for everyone, with entries invited from any team or individual responsible for marketing and / or business development strategy within the construction and built environment supply chain. This includes companies involved in materials supply or manufacture, building or infrastructure design, build, maintenance, engineering, consulting service or solutions provider in the built environment sector.

There are 24 categories and you can enter as many categories as you wish. View the categories

Entering is simple, you don’t need to engage an agency to help you, you just need to set aside some time.

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