CMA 2020 Shortlist Announced!

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The CMA judging panel has met and discussed this year’s crop of entries, and picked the list of finalists from which the winners will be chosen. A full list is below. Where applicable, the agency responsible is listed in brackets.

The winners will be announced at an  online presentation on November 26, 2020.

If you are in one of the categories which will be decided by interview, we’ll be in touch very soon!

Strategic Planning & Management

  • BMBI (MRA Marketing)
  • Deceuninck (MRA Marketing)
  • Freefoam (MRA Marketing & Mind Made)
  • Garnalex (MRA Marketing)
  • Komfort Partitioning (Built for Marketing)
  • Smartlouvre Technology (Built for Marketing)

Best Product Launch

  • Tobermore
  • Garnalex (MRA Marketing)
  • Hydrorock (Built for Marketing)
  • Komfort Partitioning (Built for Marketing)
  • NBS
  • Crown Paints (Harris Creative)
  • Tommy Trinder (MRA Marketing)

Best use of Press & Public Relations

  • Buro Happold (Camargue)
  • GroupBC (Fabrick)
  • JP McGuire Developments (Unhooked Communications)
  • RGB Building Supplies (PMW Communications)
  • Eurocell (Refresh)
  • SureCav (The Think Tank)
  • Chartered Institution of Building Services Engineers (Ridgemount PR)

Best use of Website

  • FenceSafe (Harris Creative)
  • Jacksons Fencing (Sagittarius)

Best Digital Campaign 

  • Ambar Kelly (Fabrick)
  • Business Sprinkler Alliance (Fabrick)
  • Häfele UK
  • Milwaukee (Ridgemount PR)
  • Redrow

Best International Campaign

  • Foster + Partners
  • SAS International (with Built for Marketing and Ridgemount PR)
  • Neolith (The Think Tank)

Best Social Media Campaign

  • SAS International (Ridgemount PR and Built for Marketing)
  • Milwaukee (Ridgemount PR)
  • Redrow

Best Thought Leadership Campaign

  • BMBI (MRA Marketing)
  • Redrow
  • Tensar International

Best use of Events & Live Marketing

  • CCF (OneAgency)
  • NBS

Best use of Direct Marketing

  • Autodesk (Torpedo)
  • Elite Systems (Harris Creative)

Best use of Advertising

  • Lakes (MRA Marketing)
  • Bradfords Building Supplies (Good Eggs)

Best Branding & Positioning

  • Allied Glazing Systems (Engage Comms)
  • Jenner (Fabrick)

Best Distributor Marketing Campaign

  • Arbor Forest Products (Harris Creative)
  • CCF (OneAgency)
  • RGB Building Supplies (PMW Communications)
  • Bradfords Building Supplies (Good Eggs)

Best Professional Services Marketing Campaign

  • Whitecode Design Associates (Fabrick)
  • Buro Happold (Camargue)
  • Chartered Institution of Building Services Engineers (Ridgemount PR)

Best Stakeholder/Internal Communications

  • Lakes (MRA Marketing)
  • CCF (One Agency)

Best Built Environment Member Organisation Marketing Campaign

  • BEAMA (Refresh)
  • BMBI (MRA Marketing)
  • Institution of Structural Engineers (The Think Tank)
  • Chartered Institution of Building Services Engineers (Ridgemount PR)

Best Contractor Marketing Campaign

  • Jenner (Fabrick)
  • nmcn

Best use of Research and Insight

  • BMBI (MRA Marketing)
  • Jacksons Fencing (The Think Tank)

Best use of Content Marketing

  • A. Proctor Group
  • Harrogate Steel (Engage Comms)
  • Freefoam (MRA Marketing & Mind Made)
  • MSA (Clear B2B Marketing & PR)
  • Stay at Home Club (Ridgemount PR)

Best Application of Marketing Technology

  • CMOStores.com (Harris)
  • Häfele UK

Best Low Budget Campaign (<£25k)

  • Ambar Kelly (Fabrick)
  • Business Sprinkler Alliance (Fabrick)
  • SAS International (Built for Marketing and Ridgemount PR)
  • JP McGuire Developments (Unhooked Communications)
  • Milwaukee (Ridgemount PR)
  • Neolith (The Think Tank)
  • The Institution of Structural Engineers (The Think Tank)
  • UK Connect (The Think Tank)

Best Mid-Range Budget (£25k-£50k) Campaign

  • Freefoam (MRA Marketing and Mind Made)
  • Heating Installer Awards (Refresh PR)
  • James Latham (Liz Male Consulting)
  • Tommy Trinder (MRA Marketing)

Best Big Budget (£50k+) Campaign

  • Bluebeam
  • Deceuninck (MRA Marketing)
  • Bradfords Building Supplies (Good Eggs)

PR Agency of the Year

  • Refresh
  • Ridgemount PR
  • Unhooked Communications

Small Agency of the Year

  • Built for Marketing
  • Refresh
  • Ripple
  • SWW Marketing
  • Unhooked Communications

Agency of the Year

  • Fabrick
  • Harris Creative
  • Ridgemount PR

Marketing Team of the Year

  • A. Proctor Group
  • Häfele UK
  • NBS
  • Workplace Futures Group

Emerging talent – Young Marketer of the Year

  • Kirstie Osborne, Ridgemount PR
  • Sandra Stepniak, BES
  • Amelia Spence, Fabrick

 

Not on the shortlist and wondering why? First, don’t despair, you’re not alone. It’s hard to get on this list of finalists. Second, think of the future. Contact us for feedback on your entry and we’ll help you do better next year!

Traditional meets Digital

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The Construction Marketing Awards recently hosted a webinar called Traditional meets Digital. We invited leading industry players, all of whom are working on the interface where digital and traditional media come together, to sit on our panel and share their views.

The panel were all agreed that it is not a case of one medium over another but a matter of a blended approach. Different media have different roles. Those roles are decided by the type of information to be delivered:
• Is it nice to know or need to know? Legislation or technical data may be better presented in a digital format, which is instantly available.
• What format is best suited to the information? For example plans of a building may be more easily viewed in a hard copy format.
• How many and where are the audience? With an online presentation it is possible to reach 1,000 people around the world.
• Do participants want to meet to build relationships? In which case a live event will be best to achieve this.
What is important is that people can enjoy a tailored experience which works for them.

What is also clear is that marketers need to have a well thought through approach, ensuring their engagement is effective. For example, when manning an exhibition stand it is important to think about what the visitors want. For them it is an opportunity to learn much more about your products and services. So, the people on your stand need to be able to deliver a high level of understanding. Perhaps it should not be just the sales team but the technical experts who can explain concepts in detail.

A digital approach permits a granular approach to communications. For the marketer this means quality not quantity and understanding the customer’s challenges. This is not new, but a mediocre approach is becoming less acceptable. The construction sector needs to improve its game to match the standards set by the B2C sector. Standards which the Construction Marketing Awards recognise in their shortlisted finalists.

The Panel comprised:
• Chris Ashworth, Vice Chairman – CIMCIG
• Liam Bateman, Managing Director – The Think Tank
• Robin Cordy, Marketing Director – NBS
• Kate Perrin, Marketing Director – Barbour ABI
• Helen Castle, Director of Publishing – RIBA
• Jonathan Stock, Publishing Director – Architecture Today
• Nathan Garnett, Director – UK Construction Week

You can view a recording of the webinar here.

CMA Webinar – Traditional vs Digital

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The CMAs hosted a webinar on Wednesday September 30th 2020 focussed on the future of media.

There has been a lot of talk about the new digital age which has been turbocharged as a result of Covid. What does this mean for some of our more traditional forms of interaction – will people still go to exhibitions and what about hardcopy publications? Our panel of experts debated the issues.

Chair:

  • Chris Ashworth, CIMCIG

Panel:

  • Liam Bateman, Managing Director – The Think Tank
  • Robin Cordy, Marketing Director – NBS
  • Kate Perrin, Marketing Director – Barbour ABI
  • Helen Castle, Director of Publishing – RIBA
  • Jonathan Stock, Publishing Director – Architecture Today
  • Nathan Garnett, Director – Construction, Media10

Extension to entry closing date!

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For a number of reasons, we have decided to extend the entry timetable for 2020, giving you more time to complete your entry.

We always get requests for deadline extensions, but usually we stick to our announced deadline, just allowing a few days post deadline for the completion of entries already started. However, 2020 has been an unusual year, to say the least, and it seems a number of you are struggling to meet the deadline. Some have issues relating to employees being on or coming back from furlough, and others are simply under immense time pressure because of the restrictions COVID-19 has brought.

Also, we are aware that we had an issue with our website at the end of last week and over the weekend which prevented people from accessing the judging criteria, and will have made a difficult situation even worse for some.

Accordingly, we are adjusting the schedule to allow an extra week. We are also announcing now that we will be allowing additional time for completion of entries registered on the system after the deadline – but this will ONLY be for entries already started and registered.

The new schedule will be:

Entries close – September 25

Extended close – September 30 (to finish entries already registered)

Shortlist announcement – October 19

Interview stages (for certain categories only) – November 3 – 5

Awards presentation (online) – November 26

 

Get going on your entry now!

Watch “Recovery: How is the Construction Sector Faring?”

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Our webinar, held on September 15, and featuring Tom Hall of BarbourABI, discussed construction industry activity over the first half of 2020 and then took a look forward, using Barbour ABI’s planning data and insights from their research, to see how and where the recovery is shaping up, ending with key risks and opportunities over the short and medium term.

Two free webinars from CMA

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The Construction Marketing Awards are hosting two online seminars, endorsed by CIMCIG, in September.

The first “Recovery: How is the construction sector faring?”, is in association with Barbour ABI, and will review construction industry activity over the first half of 2020 and then take a look forward, using Barbour ABI’s planning data and insights from our research, to see how and where the recovery is shaping up, ending with key risks and opportunities over the short and medium term.

The speaker, Tom Hall is Chief Economist at Barbour ABI and AMA Research, providing analysis and economic insight for the construction and related sectors, assessing the trends and developments that impact the industry. Offering bespoke research and tailored analysis to clients, Tom also speaks at industry events and works closely with journalists and other industry bodies to provide commentary on the built environment.

Register here

The second is “Traditional meets Digital”, and examines the changing media landscape – the new digital age which has been turbocharged as a result of Covid. What does this mean for some of our more traditional forms of interaction – will people still go to exhibitions, and what about hardcopy publications?

Register here

Marketing Disruptors in a ‘Disrupted’ World

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This blog has been written by Kate Perrin from our overall sponsor, BarbourABI.

My name is Kate Perrin, the Marketing Director at Barbour ABI, and I am proud to announce that this year once again, we are sponsoring the Construction Marketing Awards.

Every year the CMAs are held to shine a spotlight on the outstanding marketing activity carried out by construction companies across the country. Here at Barbour ABI, we understand the importance of a well-executed marketing campaign and the difference it can make to brand development, lead generation and company growth.

Indeed, there are countless examples of innovative marketing across the industry, and that is why it is so important to support the platform for marketing teams to pause for thought, reflect on the construct of a campaign and its outcomes, and then choose to share their story.

The UK construction market is vast, and companies of all shapes and sizes co-exist in a space where it is crucial not to treat customers with one brush stroke. It is exciting to witness the evolution of marketing in the sector. Some may say that there is still work to be done to change and improve the perception of construction marketing, but it is also fair to say that we are seeing signs that would point to revolution rather than evolution. And the context of the world we now live in may have sped that up just a little bit.

We could argue that marketing has never been so important to the recovery and growth of a business. I can’t wait to learn about the campaigns that have helped construction businesses to survive and even thrive. Over the past 150 days or so, customer communications have taken priority for the marketing team at Barbour ABI in helping our clients navigate rocky waters. We have imparted free research, tools, content, support and advice. These ‘pay it forward’ strategies are crucial in helping to support the industry to rebound strongly in tricky times, but often innovation is prompted as a result of their findings. For instance, closer communication with customers has now resulted in the launch of branded monthly customer update that is produced as an interactive e-book.

I am personally excited to see how many award entries are based on purely digital campaigns. I am intrigued by how companies will have pivoted their messages in light of #COVID19 and doubled their outcomes as a result. It will also be fascinating to read about the marketing campaigns that have been segmented and personalised to a granular level to really capture the hearts and minds of their target audience.

Usually the CMAs, like many awards, culminate in an awards ceremony and dinner. This gives us the opportunity to collectively celebrate the nominees and winners, but an event like this also provides a chance to network with peers. The pandemic we are living in currently means that this year we won’t be getting together in person. However, like many other face to face events, the CMAs will move online and we will still be able to celebrate the innovation and successes of construction marketing.

I urge marketing colleagues from around the UK to consider submitting an entry. Together we can continue to disrupt the perception of the role and function of marketing in construction by highlighting truly disruptive examples of marketing that have helped drive business forward during these challenging times.

Barbour ABI is the market leading provider of UK construction intelligence services, based in Cheshire Oaks.  With more than 80 years’ experience, our in-house team of research specialists and a dedicated economics team provide commercially relevant insight and unique analysis of trends and developments within the building and construction industry. Barbour ABI is the chosen provider of Construction New Orders estimates data to the Office for National Statistics and partner of the Government’s Infrastructure and Projects Authority in providing the National Infrastructure and Construction Pipeline.

Barbour ABI is part of Informa, a leading international events and intelligence group and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

For more information, go to www.barbour-abi.com

 

CMA2020 Awards to be announced online

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The Construction Marketing Awards 2020, our twentieth anniversary year, will be presented in an online ceremony, owing to the current pandemic.

The decision has been taken not to host a gala dinner so we can prepare properly to deliver an engaging, entertaining and informative online presentation ceremony on the planned date of November 26.

There will still be the drama and excitement of the announcements, as well as much more designed to keep you entertained as you find out this year’s winners, and to inform you as to why the winners have won.

There will still be trophies, sponsors and supporters will still open the golden envelopes and announce the winners, and you can enjoy your own socially distanced celebration with your team at the same time.

And of course, this year’s CMAs will be just as hard to win, and just as prestigious, as any year. If you haven’t started your entry – get going now!

More details will follow.

CMA2020 to support CRASH

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CRASH charity unites the UK construction industry’s passion, skills and resources to create vital places that care for homeless people and the children and adults who need hospice care.
The charity has been supported by the Construction Marketing Awards for many years, and a large number of other industry organisations and companies. CRASH needs our help now more than ever – all their fundraising events have been cancelled. They’re asking construction companies and individuals to help now with donations and company fundraising initiatives, so they can continue vital work giving hope to homeless people & dignity to people in hospices.
Well designed and expertly built environments have a positive effect on how we all feel and behave. It is especially true for homeless people and children and adults with a life-limiting illness.
Please dig deep and join the CRASH Hope & Dignity appeal. Show the world that construction cares for vulnerable people throughout the UK.
You can support by making a company or personal donation, or by raising funds on an activity of your own.

CMA and Covid-19

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The virus outbreak which is causing much disruption to the world should not affect the CMA judging process. Entries are submitted online, and the judging process has been mainly conducted online for some time. Interviews can be conducted by video conference.

At this stage, we hope that the social distancing measures will be relaxed by November, allowing us to proceed with the gala dinner presentation, but if they are not, we will still judge the entries, announce winners, and award trophies as we have every year since 2001. It will just be a little different!

If you have any questions, do ask!