Download the entry form (268KB PDF)

General categories

1. Best use of Strategic Marketing

Successful marketing plans are built on clear, high quality strategic thinking. A clear understanding of the market environment in which a business operates, coupled with well developed planning processes, underpins commercial success. This award recognises excellence in strategic planning. The winners will need to clearly demonstrate that they have gathered the market knowledge required using internal and / or external resources and used it in preparing a structured marketing strategy.

Entrants should seek to include some or all of the following elements in their submissions:

• An identification of a market knowledge gap or a requirement to improve market understanding
• The production of a structured marketing plan with measurable actions
• A process of regular reviewing and updating of the information if required
• And most importantly, an indication that the process has delivered tangible results

Note: It is recognised that the information contained in an entry for this category could be commercially sensitive. It will therefore only be judged by persons having no conflict of interests and information contained within the entry will remain confidential and not be shared with a third party without prior permission.
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2. Internal communications

A clear understanding of how Internal Communications can help achieve business objectives is critical to delivering commercial success in any organisation. This award recognises the need to engage with an internal audience in order to achieve the company’s goals. Winners of this award will need to demonstrate:

• That they have identified their audience
• That they have developed key messages
• The selection of suitable communication channels has been made
• The response has been effectively monitored

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Communications categories

A key part of business and customer development is marketing communications. As there are many communication categories, the winners can choose either one or a range of communication activities to demonstrate effectiveness in the following criteria:

• There are clear objectives for the communication and these are linked to the company’s overall marketing objectives
• The audience is well defined and researched
• The communication is innovative and creatively designed for that target audience
• That the communication was cost effective in relation to the level of success
• And most importantly that the objectives were measurably achieved (or exceeded) and that the campaign tangibly succeeded.

3. Best Use of Advertising

A single advertisement, or a campaign, and could involve print, online or broadcast media.

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4. Best Use of PR

This should be a campaign or activity which depended predominantly on PR activity in print, online or broadcast media.

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5. Best use of Direct Marketing

A campaign using either printed DM or email.

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6. Best use of Technical Information

Primarily for product manufacturers, this category is about using technical information as a key part of marketing communications.

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7. Best use of Events & Exhibitions

Stands at industry shows, seminars, roadshows, CPD seminars and any other live event activity would fall in this category.

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8. Best use of Website

Specifically, this is about using a website, either your company's main site, or a campaign specific microsite, to communicate with your customers and prospects.

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9. Best use of Digital Communications/Media

In this category you can enter campaigns centred on other electronic or digital media – podcasts, digital TV, structured SEO/SEM, email driven CRM – all would fit here.

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10. Best Product launch

Any campaign to launch a product or service since June 2009 can be entered here.

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11. Best campaign under £25,000

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12. Best Campaign over £25,000

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13. Best In house marketing team

This category is open to all in-house marketing teams in the Construction and Built Environment sector. The winning team of this award will need to demonstrate excellence in the following criteria:

• Consistent high performance delivering tangible results across one or more campaigns
• Achieving demonstrable success in meeting specific business objectives.

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14. Agency of the year

This category is open to all marketing agencies and consultancies serving the Construction and Built Environment sector. The winners of this award will need to demonstrate excellence in the following criteria:

• Consistent high performance delivering tangible results for one or more clients in the construction sector
• Achieving demonstrable marketing/business success to meet specific client objectives
• A high degree of client loyalt.y

Individual categories

The individual categories are open to all marketers. In both judges will be looking for consistent high quality application of the principles of marketing, and tangible, excellent results.

 

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15. Marketer of the year

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16. Emerging talent - Young Marketer of the year

Entries for ‘Young Marketer’ should be under the age of 35. Entries should be countersigned by the individual’s line manager.

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