Any campaign to launch a product or service since June 2016 can be entered here. This category is for a campaign used to launch a product or a service in the period.

Previous winners have shown how high quality market research informs both product/service development, and the formation of an effective marketing strategy and execution. They have also placed the product/service concerned on a strong platform, with rapid and robust growth, and demonstrable ROI for their company.

As with other communication categories, entrants should demonstrate effectiveness against the following criteria:

  • There are clear objectives for the communication and these are linked
    to the company’s overall marketing objectives.
  • The audience is well defined and researched.
  • The communication is innovative and creatively designed for that target audience.
  • That the communication was cost effective in relation to the level of success, with a clear demonstration of ROI.
  • And most importantly that the objectives were measurably achieved (or exceeded) and that the campaign can be shown to have succeeded.

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