Any campaign to launch a product or service since June 2016 can be entered here. This category is for a campaign used to launch a product or a service in the period.
Previous winners have shown how high quality market research informs both product/service development, and the formation of an effective marketing strategy and execution. They have also placed the product/service concerned on a strong platform, with rapid and robust growth, and demonstrable ROI for their company.
As with other communication categories, entrants should demonstrate effectiveness against the following criteria:
- There are clear objectives for the communication and these are linked
to the company’s overall marketing objectives.
- The audience is well defined and researched.
- The communication is innovative and creatively designed for that target audience.
- That the communication was cost effective in relation to the level of success, with a clear demonstration of ROI.
- And most importantly that the objectives were measurably achieved (or exceeded) and that the campaign can be shown to have succeeded.