In this category you are invited to enter campaigns making use of mobile technology, Apps, mobile friendly websites and more. Any campaign that is primarily designed to be consumed on a mobile device – phone, tablet, and so on – is eligible. Previous winners have shown rapid uptake, and real business benefit.
As with other communication categories, entrants should demonstrate effectiveness against the following criteria:
- There are clear objectives for the communication and these are linked
to the company’s overall marketing objectives.
- The audience is well defined and researched.
- The communication is innovative and creatively designed for that target audience.
- That the communication was cost effective in relation to the level of success, with a clear demonstration of ROI.
- And most importantly that the objectives were measurably achieved (or exceeded) and that the campaign can be shown to have succeeded.