With such short tenures l suppose there should be no surprise that there is an increasing prevalence for short-termism in marketing. If I’m honest, one of the reasons I had always steered clear of marketing awards was because I felt they reflected this trend with their apparent emphasis on short- term performance marketing.
With the 2019 awards shortly to open, we asked last years trophy holders from the agency categories to write about their winning entry. We hope this serves as inspiration for your 2019 Construction Marketing Awards entries.
We enter the CMA and other industry awards because we want to test our approach, outcomes and way of working against our peers, both in the built environment and across the communications industry. We also want to make sure that we are constantly improving and running a successful business based on best practice, which benefits clients as well as our team. Read More
GETTING THE MIX RIGHT
It’s always nice to have your performance recognised by peers. Winning the CMA ‘PR Agency of the Year’ meant we were the first agency to win this category two years in a row. This gave us pause for thought, and an opportunity to really assess what the key tenets of our success are.
PRESS-FIRST APPROACH
At CIB, we pride ourselves on a press-first approach, with a strong belief in the value of good journalism and its role to filter and verify content. We believe press coverage (whether in print or on-line) adds credibility and trustworthiness to a message and is crucial to positioning a client as an authority in its field. Read More
There are 24 categories and you can enter as many categories as you wish. View the categories
Entering is simple, you don’t need to engage an agency to help you, you just need to set aside some time.
The key dates for the 2019 Construction Marketing Awards are:
The thrill of finding you have won at the Construction Marketing Awards cannot be beaten, it is a real accolade marking your organisation as top marketers in the construction industry. But that is not the only reason to be at the Construction Marketing Awards gala dinner….
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We are excited to confirm the celebrity host for the 2018 Construction Marketing Awards gala dinner! Irishman Andrew Ryan, one of the most exciting talents in recent years; in demand as an act and an MC.
Andrew’s storytelling abilities and cheeky, friendly demeanor make him a natural observational stand-up and one of the most in-demand acts on the UK comedy circuit. He has performed stand-up on Russell Howard’s Good News, Edinburgh Comedy Fest Live, Comedy Central at The Comedy Store, and Funny Rotten Scoundrels.
2017 saw Andrew return to Ireland to perform to sold out audiences in Dublin and Cork, as well as selling out his entire run at the Edinburgh Fringe (‘hard not to enjoy’ Daily Record). Andrew has also made appearances on TV3’s The 6 O’Clock Show and BBC1 NI’s The Blame Game Andrew’s new show ‘Sure, You Know Yourself’ won Best New Show at the Leicester Comedy Festival Awards in 2018.
We are thrilled that he will be bringing his winning style to the Construction Marketing Awards! Read More
A check list for your CMA entry
Remember to be efficient in your use of words and space, communicate your information quickly and efficiently. Take the time to point out the innovation in your work, show how the design has been tailored to the audience. Include supporting material that illustrate your entry. And most importantly demonstrate that the objectives were measurably achieved (or exceeded) and that the campaign tangibly succeeded.
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