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Ross Sturley

People buy from people: humanising your brand

By CMA News
Join our latest webinar, hosted with our Premier Supporter – Refresh

Thursday 20th October 2022, Midday

We’ll be hosting a webinar in conjunction with awards’ supporter Refresh and Etex Building Performance to take a closer look at how companies are focusing more closely on their employer brand as a communications strategy, and within this, humanising their messaging, as Laura Mashiter discusses in this article.

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Can you Picnic for CRASH?

By CMA News

Construction industry charity, CRASH is asking for your help to fundraise for its vital projects with homelessness charities and hospices.

Host a #picnicforCRASH and unite your team for an industry-wide summer fundraiser. Your picnic should be on a date and time that suits you and bring your company together to share food, play games, and enjoy the outdoors.

You may prefer to have a BBQ; tag it onto a summer party you have already planned or host a coffee morning… whatever you decide, you are helping to construct places that care for people.

So, what are you waiting for? Get planning your #picnicforCRASH today!

Picnic for CRASH this Summer

Marshalls to buy Marley

By CMA News

Marshalls is to buy Marley in  £536m deal outlined to the Stock Exchange.

Marley’s existing management team will continue in post as the company operates as a division of the Marshalls group.

Martyn Coffey, Chief Executive of Marshalls, said:  “The acquisition of Marley represents a significant step towards achieving our strategic goal to become the UK’s leading manufacturer of products for the built environment.

“Marley is a highly profitable business with established market positions across UK RMI and new build housing.

“Much like Marshalls, its position is underpinned by a track record of product quality and customer service, and we believe Marley will represent a strong cultural fit with our own business.

“We would like to welcome Marley’s management team and colleagues to the Marshalls family and look forward to working with them in the coming years.”

David Speakman, Chief Executive of Marley, added: “Marley is a robust business with a strong future ahead of it.

“As part of the Marshalls family, I believe we will be extremely well-positioned to continue our growth strategy to the benefit of our colleagues, customers and partners.”

Sponsors and Supporter news

By CMA News

As we get ready to begin the CMA22 programme, we are delighted to announce that Barbour ABI will once again be our Overall Sponsor for 2022.

At the same time, we’re very pleased to say that Refresh – number six in this year’s CMA Agency League – have joined us as a Premier Supporter. Welcome!

Key dates for 2022

By CMA News

Here are the key dates in the CMA calendar for 2022 so you can get yourself ready to submit, then celebrate!

  • Entries open – Monday April 11
  • Entries close – Friday September 23
  • Shortlist announced – Monday October 10
  • Judging interviews – October 18 – 20
  • Gala Dinner Presentation – Thursday December 1

Work submitted should have been under way between June 1 2021 and August 31 2022, except for the Best Branding & Positioning category, for which the entry period is June 1 2020 and August 31 2022.

If you want to receive reminders about these dates, please sign up for our newsletter!

2021 Client League released

By CMA News
This is the third edition of our Client League, and the first to see a change at the top. The League is intended to give you an indication of those companies in the sector who take marketing very seriously. The league seeks to rank construction companies for the consistency of their marketing performance.

It allocates points for performance across a four year rolling window, meaning those at the top will have been producing work deemed excellent by the CMA judges for a period of years.

Bradfords Building Supplies second consecutive year of three wins has propelled them above former leader Jewson. Certsure drop one to third. There are a clutch of new entrants, with Prysmian, Rockwool, Zentia, SAS International, ADEY Innovation, Novus Property Solutions, and Komfort Partitioning all joining the top end of the League, which in total now features nearly 200 companies.

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Agency League 2021 released

By CMA News

The Construction Marketing Awards Agency League looks at a rolling four-year window of results from the Construction Marketing Awards, awarding five points for a win, three for a high commendation, and one for a spot on a shortlist.

While it is a numerical evaluation of performance in the Awards, and as such provides a gauge of capability and quality, it should not be taken on its own as a recommendation. While some use it as a tool to populate a pitch list, clients should do their homework carefully before appointing an agency!

The top 20 up to and including the 2021 Awards

1 Ridgemount
2 Fabrick
3 Harris Creative

4 Think Tank
5 MRA
6 Refresh PR
7 CIB
8 Built For Marketing
9 Good Eggs
10 RBH
11 Unhooked
12 Insynth Marketing
13 Holistic
14 Wyatt International
15 Tangerine
16 Lesniak Swann
17 Electric House
18 Sagittarius
19 oneagency.co
20 SLG Marketing Read More

CMA supports CRASH with dinner donations

By CMA News

Our charity partner, CRASH, were delighted with the funds raised at the 2021 Construction Marketing Awards gala dinner in December.

Donations in the charity draw raised £1,062 for CRASH. Meanwhile, finalist agency SLG donated £2,240 – a guess at what they might have spent producing their ‘Agency of the Year’ finalist video – making the total raised through the Construction Marketing Awards £3,642.

Francesca Roberts, Chief Executive at CRASH, said: “Thank you to the Construction Marketing Awards and all those who attended for your generosity. I am always inspired by the creative ways people think to donate. Your support means CRASH can continue to create places that care for people who are homeless or who need end of life care in a hospice.’’

Ross Sturley, of the Construction Marketing Awards, said: “I first came in to contact with CRASH 20 years ago. Their work touched something inside me, and that continues to be the case. It’s the way they pull the industry together to give money, but also so much more. The skills, materials, and labour that companies put in makes every pound donated worth double, treble, five times that, and increases the impact immeasurably. We are proud to support CRASH, and delighted that we are able to help them raise the money they did at the CMA Dinner.”

See the SLG Agency of the Year video, along with the other finalists, here.

CMA21 – Agency of the Year – the videos

By CMA News
For the gala awards presentation ceremony, each of the agencies shortlisted in the “Agency of the Year” category – one of the most hotly contested awards of the night – are invited to produce a one-minute video showcasing why they were given the coveted status of finalist. We thought we’d pop them on the website so they don;t only get to be consumed by the people lucky enough to be at the dinner.

Just click on the thumbnails below to watch.

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CCPI SME working group needs volunteers

By CMA News

The CCPI – the new Code for Construction Product Information – is looking for volunteer product marketers to help them make the Code easier for smaller manufacturers to follow.

CCPI say they are aware that conformance requirements of the Code may appear daunting to small to medium sized construction product manufacturers, and are setting up this volunteer working group to identify and create templates and guidance that SME’s can use to help them with the CCPI Verification Process.

More information.