The shortlist for this year’s Construction Marketing Awards has been announced. This year saw a record number of entries, beating the previous record set only last year.
Lafarge Tarmac has garnered the most mentions in the shortlist. The manufacturer appears in seven of the eighteen categories, including best campaign over 25K and best branding and positioning.
With the number of entries growing year on year, it is clear to see that despite budgets being cut over the past five years, marketing still plays a vital role in the construction industry. The entries show that the discipline is helping to deliver an increase on the bottom line of some of the industry’s best-known brands.The winners will be announced at a gala dinner on Thursday 5th December at the Radisson Blu Hotel in West London.
Strategic planning and management – Lafarge Tarmac/ EH Smith & MRA Marketing/ Reynaers at home
Sustainability marketing strategy – Jewson/ Carillion
Best campaign over £25K – NHBC/ Minister Roofing and Roofline/ Lafarge Tarmac/ JELD-WEN/ Jaywing
Best campaign under £25K – Brandon Hire and Alive/ ISG/ RICS/ Clugston and Shrewdd Marketing/ Design & Display (Harris Associates)
Best product launch – JELD-WEN and Jaywing/ SWISSPACER (MRA Marketing)/ Knauf/ Safehinge (ThinkFrog Marketing)/ Lafarge Tarmac/ Howarth Timber Group (Harris Associates)
Best use of press and PR – Sustainable Building Solutions (Willoughby Public Relations)/ Tata Steel and the British Constructional Steelwork Association/ Polypipe (Refresh PR)/ Lafarge Tarmac
Best use of a website – JELD-WEN/ Tata Steel and the British Constructional Steelwork Association/ Doorstop (MRA Marketing)/ Contour Casings/Carillion (CIB Communication’s)
Best digital campaign – PC Henderson/ Isover, Saint Gobain (IndigoRiver Creative)/ RIW (CIB Communications)/ Weber, Saint Gobain (IndigoRiver Creative)
Best social media campaign – British Gypsum (Tangerine)/ Lafarge Tarmac/ Knauf Insulation (CIB Communications)
Best mobile campaign – PC Henderson/ Lafarge Tarmac
Best use of events and live marketing – Everglade Windows (Balls 2 Marketing)/ Celotex (CFA)/ Certsure (NICEIC)/ Howarth Timber Group (Harris Associates)/ CBG’s OCPN
Best use of direct marketing – Certsure (Cogent Elliot)/ RICS
Best use of advertising – Weber, Saint Gobain (IndigoRiver Creative)/ RICS/ Celotex (CFA)/ Murphy (MGA)/ Westco Flow Control (Marketecture)
Best branding and positioning – AluK, GB (The Think Tank)/ Lafarge Tarmac/ Reynaers at Home/ Polypipe Building Products (Rare Creative)/ Group
Best professional services marketing campaign – Consumer Credit Solutions (MRA Marketing)/ Groundforce/ Dexter Moren Associates
Agency of the year – CFA/ Alive/ CIB Communications/ Ridgemount PR/ Rare Creative Group/ Saentys
Marketing team of the year – Certsure/ Celotex/ Polypipe/ Tata Steel and the British Constructional Steelwork Association
Young marketer of the year – Sophie Seddon (Novus Property Solutions)/ Katie Neal (Crofton)/ Joanne Sim (Cundall)