Face-to-face marketing can provide you with an extra dimension to your communications. Stands at industry shows, seminars, roadshows, CPD seminars and any other live event activity fall into this category.
Previous winners have shown creativity, exceptional execution and focus, and quality results. Measurement is important here, the winner is likely to be able to show very clearly the difference their campaign has made.
As with other communication categories, entrants should demonstrate effectiveness against the following criteria:
- There are clear objectives for the communication and these are linked to the company’s overall marketing objectives.
- The audience is well defined and researched.
- The communication is innovative and creatively designed for that target audience.
- That the communication was cost effective in relation to the level of success, with a clear demonstration of ROI.
- And most importantly that the objectives were measurably achieved (or exceeded) and that the campaign can be shown to have succeeded.
