Fifteen categories of marketing excellence were recognised last at the Construction Marketing Awards 2011, with Manchester based specialist SLG Marketing taking the top Agency of the Year accolade and Anil Govind of Groundforce, being awarded the title Young Marketer of the Year.
Run by the Chartered Institute of Marketing Construction Industry Group (CIMCIG) the awards recognise and celebrate the best and most innovative marketing campaigns in the construction industry year.
The full list of winners and shortlisted entries are as follows:
| Category One: Best use of Strategic Marketing |
| Winner: Build Center (Tangent Snowball) |
| Shortlist: AJA Fermacell (AJA), Kingspan Benchmark (IAS B2B), Lafarge Fact (McCann Manchester) Barrett Steel (Netconstruct) |
| Category Two: Internal Communications |
| Winner: Imtech Process |
| Highly Commended: Apollo |
| Category Three: Best Use of Advertising |
| Acheson & Glover (MRA Marketing) |
| Shortlist: Redrow, Caterpillar (Young & Rubicam), Forbo (CIB) |
| Category Four: Best use of Public Relations |
| Winner: BSS (Willoughby PR) |
| Highly Commended: Swisspacer (MRA) |
|
Shortlist: Glidden (Tangerine), Eurovia (Wildwood) |
| Category Five: Best Use of Direct Marketing |
| Winner: Build Center (Tangent Snowball) |
| Shortlist: Trelleborg (IAS B2B), Lafarge (McCann Manchester, NBAT), BLP (TC Communications) |
| Category Six: Best Use of Technical Information |
| Winner: Optima (Cyber Duck) |
| Shortlist: Trelleborg (IAS B2B), Fermacell (AJA) |
| Category Seven: Best Use of Events and Exhibitions |
| Winner: NICEIC |
| Shortlist: Kingspan (IAS B2B), Knauf (TGV), Surestop |
| Category Eight: Best Use of Website |
| Winner: Door-Stop (MRA Marketing) |
| Shortlist: Minster (CIB), Woodhouse, Lafarge (McCann Manchester, NBAT), Sotech (Harris), Barrett Steel (NetConstruct) , Megaman (Neonlite) |
| Category Nine: Best Use of Digital Communications/Media |
| Winner: Tubosider (Considered Creative) |
| Shortlist: IES, Trelleborg (IAS B2B) |
| Category Ten: Best Product Launch |
| Winner: SitexOrbis |
| Shortlist: Alumet, ESG Polyvision, Lafarge Cemergi (McCann Manchester), Kingspan (IAS B2B), Tata Steel |
| Category Eleven: Best Campaign under £25,000 |
| Winner: Groundforce |
| Highly Commended: SitexOrbis |
|
Shortlist Trelleborg (IAS B2B) |
| Category Twelve: Best Campaign over £25,000 |
| Winner: Alumet |
| Highly Commended: Glidden Trade (Tangerine PR), Polypipe (SLG Marketing) |
|
Shortlist: BLP (TC Communications), Lafarge Big Boys (McCann Manchester NBAT Redmark), Lafarge FACT (McCann Manchester), Goodman (Campaign Works), Catnic (CIB |
| Category Thirteen: Best In-house Marketing Team |
| Winner: Lafarge Cement |
| Shortlist: Alumet |
| Category Fourteen: Agency of the Year |
| Winner: SLG Marketing |
| Shortlist: Tangerine, IAS B2B, CFA, Harris Associates |
| Category Fifteen: Young Marketer of the Year |
| Winner: Anil Govind, Groundforce |
| Shortlisted: Carina Watson, Built for Marketing; Daniel Jenkins-Ferguson, NICEIC |
